{"id":3926,"date":"2025-10-25T07:01:10","date_gmt":"2025-10-25T07:01:10","guid":{"rendered":"https:\/\/marketingeditorialonline.com\/?p=3926"},"modified":"2025-10-25T19:22:15","modified_gmt":"2025-10-25T19:22:15","slug":"5-lecciones-incomodas-pero-liberadoras-sobre-resenas-y-ventas-que-te-ponen-en-modo-autora-profesional-con-patricia-garcia-ferrer","status":"publish","type":"post","link":"https:\/\/marketingeditorialonline.com\/inicio\/5-lecciones-incomodas-pero-liberadoras-sobre-resenas-y-ventas-que-te-ponen-en-modo-autora-profesional-con-patricia-garcia-ferrer\/","title":{"rendered":"5 lecciones (sin drama) sobre rese\u00f1as y ventas \u2014 lo que aprendimos con Patricia Garc\u00eda Ferrer en el episodio 58"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"C\u00f3mo conseguir rese\u00f1as que s\u00ed generan ventas, con Patricia Garc\u00eda Ferrer #58\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d3CAbmUITww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p data-start=\"91\" data-end=\"454\">Este art\u00edculo nace del episodio 58 de <em data-start=\"138\" data-end=\"165\">Marketing para Escritores<\/em>, donde <strong data-start=\"173\" data-end=\"183\">Blanca<\/strong> y yo charlamos con <strong data-start=\"203\" data-end=\"229\">Patricia Garc\u00eda Ferrer<\/strong> (autora h\u00edbrida de rom\u00e1ntica y fantas\u00eda). Fue una conversaci\u00f3n de oficio, honesta y sin trucos m\u00e1gicos. Aqu\u00ed te dejo <strong data-start=\"347\" data-end=\"362\">lo esencial<\/strong> que comparti\u00f3 Patricia + <strong data-start=\"388\" data-end=\"416\">mis apuntes extras<\/strong>\u00a0para que lo conviertas en resultados.<\/p>\n<h2 data-start=\"461\" data-end=\"535\">1) Las rese\u00f1as no son confeti del estreno: son la gasolina del cat\u00e1logo<\/h2>\n<p data-start=\"537\" data-end=\"764\"><strong data-start=\"537\" data-end=\"561\">La idea de Patricia:<\/strong> Amazon es un <strong data-start=\"575\" data-end=\"587\">ser vivo<\/strong>. Si entran rese\u00f1as nuevas, el algoritmo te mueve; si no, te duerme. Por eso su trilog\u00eda <em data-start=\"676\" data-end=\"686\">Midleton<\/em> (2020) <strong data-start=\"694\" data-end=\"734\">sigue vendiendo \u201ccomo el primer d\u00eda\u201d<\/strong>: porque las rese\u00f1as no paran.<\/p>\n<p data-start=\"766\" data-end=\"796\"><strong data-start=\"766\" data-end=\"796\">Por qu\u00e9 importan de verdad<\/strong><\/p>\n<ul data-start=\"797\" data-end=\"1006\">\n<li data-start=\"797\" data-end=\"863\">\n<p data-start=\"799\" data-end=\"863\"><strong data-start=\"799\" data-end=\"820\">Validaci\u00f3n social<\/strong>: bajan el \u201c\u00bfy si no me gusta?\u201d del lector.<\/p>\n<\/li>\n<li data-start=\"864\" data-end=\"937\">\n<p data-start=\"866\" data-end=\"937\"><strong data-start=\"866\" data-end=\"889\">Autoridad de autora<\/strong>: un buen t\u00edtulo arrastra al resto del cat\u00e1logo.<\/p>\n<\/li>\n<li data-start=\"938\" data-end=\"1006\">\n<p data-start=\"940\" data-end=\"1006\"><strong data-start=\"940\" data-end=\"963\">Memoria algor\u00edtmica<\/strong>: tu libro no se hunde tras el lanzamiento.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1008\" data-end=\"1044\"><strong data-start=\"1008\" data-end=\"1044\">Mi sistema m\u00ednimo (apl\u00edcalo hoy)<\/strong><\/p>\n<ul data-start=\"1045\" data-end=\"1469\">\n<li data-start=\"1045\" data-end=\"1244\">\n<p data-start=\"1047\" data-end=\"1087\">A\u00f1ade una <strong data-start=\"1057\" data-end=\"1075\">Nota de autora<\/strong> al final:<\/p>\n<blockquote data-start=\"1090\" data-end=\"1244\">\n<p data-start=\"1092\" data-end=\"1244\">\u201cSi esta historia te acompa\u00f1\u00f3, \u00bfme dejas 2\u20133 l\u00edneas en Amazon? Mantiene el libro vivo y ayuda a que llegue a m\u00e1s lectores como t\u00fa. Gracias por estar.\u201d<\/p>\n<\/blockquote>\n<\/li>\n<li data-start=\"1245\" data-end=\"1318\">\n<p data-start=\"1247\" data-end=\"1318\">Incluye <strong data-start=\"1255\" data-end=\"1276\">QR\/enlace directo<\/strong> a la p\u00e1gina de rese\u00f1as (cero fricci\u00f3n).<\/p>\n<\/li>\n<li data-start=\"1319\" data-end=\"1393\">\n<p data-start=\"1321\" data-end=\"1393\">Objetivo realista: <strong data-start=\"1340\" data-end=\"1367\">8\u201310 rese\u00f1as nuevas\/mes<\/strong>. Constancia &gt; impulsos.<\/p>\n<\/li>\n<li data-start=\"1394\" data-end=\"1469\">\n<p data-start=\"1396\" data-end=\"1469\">1 recordatorio\/mes en newsletter (explica <strong data-start=\"1438\" data-end=\"1449\">por qu\u00e9<\/strong> ayuda, no rega\u00f1es).<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1476\" data-end=\"1546\">2) Cr\u00edticas negativas: separar ruido de datos (y no discutir nunca)<\/h2>\n<p data-start=\"1548\" data-end=\"1670\"><strong data-start=\"1548\" data-end=\"1576\">La pr\u00e1ctica de Patricia:<\/strong> aceptar antes de publicar que <strong data-start=\"1607\" data-end=\"1638\">no gustar\u00e1s a todo el mundo<\/strong>. Eso blinda cabeza y emociones.<\/p>\n<ul data-start=\"1672\" data-end=\"1820\">\n<li data-start=\"1672\" data-end=\"1733\">\n<p data-start=\"1674\" data-end=\"1733\"><strong data-start=\"1674\" data-end=\"1690\">Destructivas<\/strong> (\u201cel peor libro\u2026\u201d): <strong data-start=\"1711\" data-end=\"1720\">ruido<\/strong>, se omite.<\/p>\n<\/li>\n<li data-start=\"1734\" data-end=\"1820\">\n<p data-start=\"1736\" data-end=\"1820\"><strong data-start=\"1736\" data-end=\"1753\">Constructivas<\/strong> (explican <em data-start=\"1764\" data-end=\"1773\">por qu\u00e9<\/em> no funcion\u00f3): <strong data-start=\"1788\" data-end=\"1795\">oro<\/strong> para el siguiente libro.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1822\" data-end=\"1854\"><strong data-start=\"1822\" data-end=\"1854\">Protocolo expr\u00e9s (by Vivian)<\/strong><\/p>\n<ol data-start=\"1855\" data-end=\"2165\">\n<li data-start=\"1855\" data-end=\"1874\">\n<p data-start=\"1858\" data-end=\"1874\">L\u00e9ela una vez.<\/p>\n<\/li>\n<li data-start=\"1875\" data-end=\"1936\">\n<p data-start=\"1878\" data-end=\"1936\">\u00bfSe repite ese punto en otras opiniones o con tus betas?<\/p>\n<\/li>\n<li data-start=\"1937\" data-end=\"2052\">\n<p data-start=\"1940\" data-end=\"2052\">Si <strong data-start=\"1943\" data-end=\"1949\">s\u00ed<\/strong> \u2192 convi\u00e9rtelo en <strong data-start=\"1967\" data-end=\"1977\">acci\u00f3n<\/strong> (edici\u00f3n de desarrollo, betas enfocadas, checklist de ritmo\/personajes).<\/p>\n<\/li>\n<li data-start=\"2053\" data-end=\"2088\">\n<p data-start=\"2056\" data-end=\"2088\">Si <strong data-start=\"2059\" data-end=\"2065\">no<\/strong> \u2192 archiva y escribe.<\/p>\n<\/li>\n<li data-start=\"2089\" data-end=\"2165\">\n<p data-start=\"2092\" data-end=\"2165\"><strong data-start=\"2092\" data-end=\"2101\">Nunca<\/strong> debates rese\u00f1as en p\u00fablico. Tu marca no pelea; aprende y sigue.<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"2172\" data-end=\"2235\">3) La forma m\u00e1s eficaz de conseguir rese\u00f1as: pedirlas (bien)<\/h2>\n<p data-start=\"2237\" data-end=\"2411\"><strong data-start=\"2237\" data-end=\"2264\">La t\u00e1ctica de Patricia:<\/strong> pedir <strong data-start=\"2271\" data-end=\"2301\">justo al terminar el libro<\/strong>, cuando el lector est\u00e1 en el <strong data-start=\"2331\" data-end=\"2352\">subid\u00f3n emocional<\/strong>. En papel, a\u00f1ade <strong data-start=\"2370\" data-end=\"2376\">QR<\/strong>; en digital, refuerza con la nota.<\/p>\n<p data-start=\"2413\" data-end=\"2452\"><strong data-start=\"2413\" data-end=\"2452\">Checklist de petici\u00f3n que convierte<\/strong><\/p>\n<ul data-start=\"2453\" data-end=\"2618\">\n<li data-start=\"2453\" data-end=\"2486\">\n<p data-start=\"2455\" data-end=\"2486\">Tono <strong data-start=\"2460\" data-end=\"2483\">humano y agradecido<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2487\" data-end=\"2533\">\n<p data-start=\"2489\" data-end=\"2533\"><strong data-start=\"2489\" data-end=\"2509\">Microinstrucci\u00f3n<\/strong>: \u201c2\u20133 l\u00edneas bastan\u201d.<\/p>\n<\/li>\n<li data-start=\"2534\" data-end=\"2573\">\n<p data-start=\"2536\" data-end=\"2573\"><strong data-start=\"2536\" data-end=\"2547\">Un clic<\/strong> al destino (QR\/enlace).<\/p>\n<\/li>\n<li data-start=\"2574\" data-end=\"2618\">\n<p data-start=\"2576\" data-end=\"2618\">Agradece en redes (cuando puedas) y listo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2620\" data-end=\"2728\"><strong data-start=\"2620\" data-end=\"2652\">Extra low-tech que funciona:<\/strong> tras una presentaci\u00f3n\/club, reparte una tarjetita con QR directo a rese\u00f1as.<\/p>\n<h2 data-start=\"2735\" data-end=\"2819\">4) Serie o autoconclusivo: decide por <strong data-start=\"2776\" data-end=\"2802\">expectativas de g\u00e9nero<\/strong>, no por capricho<\/h2>\n<p data-start=\"2821\" data-end=\"2874\"><strong data-start=\"2821\" data-end=\"2874\">Lo que observa Patricia en ventas de su cat\u00e1logo:<\/strong><\/p>\n<ul data-start=\"2875\" data-end=\"3209\">\n<li data-start=\"2875\" data-end=\"2966\">\n<p data-start=\"2877\" data-end=\"2966\"><strong data-start=\"2877\" data-end=\"2900\">Rom\u00e1ntica hist\u00f3rica<\/strong> \u2192 <strong data-start=\"2903\" data-end=\"2919\">series\/sagas<\/strong> (el lector quiere quedarse en ese universo).<\/p>\n<\/li>\n<li data-start=\"2967\" data-end=\"3047\">\n<p data-start=\"2969\" data-end=\"3047\"><strong data-start=\"2969\" data-end=\"2996\">Rom\u00e1ntica contempor\u00e1nea<\/strong> \u2192 <strong data-start=\"2999\" data-end=\"3018\">autoconclusivos<\/strong> (una historia, un cierre).<\/p>\n<\/li>\n<li data-start=\"3048\" data-end=\"3209\">\n<p data-start=\"3050\" data-end=\"3209\"><strong data-start=\"3050\" data-end=\"3062\">Fantas\u00eda<\/strong> \u2192 aunque manda la saga, ella apuesta por <strong data-start=\"3104\" data-end=\"3123\">autoconclusivos<\/strong> como <strong data-start=\"3129\" data-end=\"3149\">promesa de marca<\/strong>: aventura completa sin esperas (y sus lectoras lo valoran).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3211\" data-end=\"3238\"><strong data-start=\"3211\" data-end=\"3238\">Gu\u00eda r\u00e1pida (by Vivian)<\/strong><\/p>\n<ol data-start=\"3239\" data-end=\"3545\">\n<li data-start=\"3239\" data-end=\"3302\">\n<p data-start=\"3242\" data-end=\"3302\">Revisa el <strong data-start=\"3252\" data-end=\"3262\">Top 50<\/strong> de tu subg\u00e9nero: \u00bfqu\u00e9 formato domina?<\/p>\n<\/li>\n<li data-start=\"3303\" data-end=\"3376\">\n<p data-start=\"3306\" data-end=\"3376\">Define tu <strong data-start=\"3316\" data-end=\"3336\">promesa de marca<\/strong>: \u00bfqu\u00e9 experiencia garantizas siempre?<\/p>\n<\/li>\n<li data-start=\"3377\" data-end=\"3441\">\n<p data-start=\"3380\" data-end=\"3441\">S\u00e9 honesta con tu <strong data-start=\"3398\" data-end=\"3410\">cadencia<\/strong>: \u00bfpuedes sostener una serie?<\/p>\n<\/li>\n<li data-start=\"3442\" data-end=\"3545\">\n<p data-start=\"3445\" data-end=\"3545\">Si haces serie, planifica desde ya <strong data-start=\"3480\" data-end=\"3499\">c\u00f3mo reaparecen<\/strong> los protas anteriores (fideliza sin obligar).<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"3552\" data-end=\"3608\">5) Dos pilares, una carrera: <strong data-start=\"3584\" data-end=\"3596\">Producto<\/strong> + <strong data-start=\"3599\" data-end=\"3608\">Marca<\/strong><\/h2>\n<p data-start=\"3610\" data-end=\"3729\"><strong data-start=\"3610\" data-end=\"3655\">Mensaje de Patricia (y 100 % de acuerdo):<\/strong> un gran libro sin marca no se ve; una gran marca sin libro s\u00f3lido se cae.<\/p>\n<ul data-start=\"3731\" data-end=\"4059\">\n<li data-start=\"3731\" data-end=\"3911\">\n<p data-start=\"3733\" data-end=\"3911\"><strong data-start=\"3733\" data-end=\"3745\">Producto<\/strong>: obra memorable, editada profesionalmente, con estructura, ritmo y personajes que <strong data-start=\"3828\" data-end=\"3837\">calan<\/strong>. Implica soltar ego y trabajar con correctores\/editores y betas reales.<\/p>\n<\/li>\n<li data-start=\"3912\" data-end=\"4059\">\n<p data-start=\"3914\" data-end=\"4059\"><strong data-start=\"3914\" data-end=\"3923\">Marca<\/strong>: trabajo de fondo (contenidos \u00fatiles, email, eventos, relaci\u00f3n). No para vender <strong data-start=\"4004\" data-end=\"4012\">este<\/strong> libro; para sostener <strong data-start=\"4034\" data-end=\"4043\">todos<\/strong> los que vienen.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4061\" data-end=\"4100\"><strong data-start=\"4061\" data-end=\"4100\">Mi mantenimiento mensual (realista)<\/strong><\/p>\n<ul data-start=\"4101\" data-end=\"4372\">\n<li data-start=\"4101\" data-end=\"4162\">\n<p data-start=\"4103\" data-end=\"4162\">2 contenidos de valor (no promo) sobre tu g\u00e9nero\/proceso.<\/p>\n<\/li>\n<li data-start=\"4163\" data-end=\"4196\">\n<p data-start=\"4165\" data-end=\"4196\">1 <strong data-start=\"4167\" data-end=\"4181\">newsletter<\/strong> de relaci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"4197\" data-end=\"4248\">\n<p data-start=\"4199\" data-end=\"4248\">1 acci\u00f3n <strong data-start=\"4208\" data-end=\"4219\">offline<\/strong> (biblioteca, club, firma).<\/p>\n<\/li>\n<li data-start=\"4249\" data-end=\"4322\">\n<p data-start=\"4251\" data-end=\"4322\">1 <strong data-start=\"4253\" data-end=\"4269\">micro-mejora<\/strong> de cat\u00e1logo (A+, sinopsis, keywords, Look Inside).<\/p>\n<\/li>\n<li data-start=\"4323\" data-end=\"4372\">\n<p data-start=\"4325\" data-end=\"4372\">Pedir y agradecer <strong data-start=\"4343\" data-end=\"4354\">rese\u00f1as<\/strong> (con calendario).<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4379\" data-end=\"4438\">Bonus pr\u00e1ctico\u00a0<\/h2>\n<ul data-start=\"4440\" data-end=\"4959\">\n<li data-start=\"4440\" data-end=\"4581\">\n<p data-start=\"4442\" data-end=\"4581\"><strong data-start=\"4442\" data-end=\"4457\">Bibliotecas<\/strong>: escribe a 5 al mes con propuesta clara (charla breve sobre proceso + Q&amp;A + donaci\u00f3n de 1 ejemplar). Suelen decir que s\u00ed.<\/p>\n<\/li>\n<li data-start=\"4582\" data-end=\"4722\">\n<p data-start=\"4584\" data-end=\"4722\"><strong data-start=\"4584\" data-end=\"4610\">Relanzar sin repetirte<\/strong>: A+ con prueba social, gu\u00eda de lectura, lectura conjunta, escena extra; no repitas el \u201cya a la venta\u201d eterno.<\/p>\n<\/li>\n<li data-start=\"4723\" data-end=\"4855\">\n<p data-start=\"4725\" data-end=\"4855\"><strong data-start=\"4725\" data-end=\"4751\">Cross-sell inteligente<\/strong>: al final de cada libro, recomienda <strong data-start=\"4788\" data-end=\"4795\">dos<\/strong> del cat\u00e1logo (el m\u00e1s af\u00edn y el m\u00e1s querido por lectoras).<\/p>\n<\/li>\n<li data-start=\"4856\" data-end=\"4959\">\n<p data-start=\"4858\" data-end=\"4959\"><strong data-start=\"4858\" data-end=\"4883\">CTA elegante en redes<\/strong>: \u201c\u00bfLo le\u00edste? Tu rese\u00f1a mantiene este libro respirando\u201d. Educa sin presi\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4966\" data-end=\"5016\">Lecturas citadas por Patricia en el Episodio 58<\/h2>\n<ul data-start=\"5017\" data-end=\"5169\">\n<li data-start=\"5017\" data-end=\"5064\">\n<p data-start=\"5019\" data-end=\"5064\"><a href=\"https:\/\/amzn.to\/4qsKYTW\" target=\"_blank\" rel=\"noopener\"><em data-start=\"5019\" data-end=\"5039\">Cartas a Middleton<\/em><\/a> (rom\u00e1ntica hist\u00f3rica).<\/p>\n<\/li>\n<li data-start=\"5065\" data-end=\"5118\">\n<p data-start=\"5067\" data-end=\"5118\"><a href=\"https:\/\/amzn.to\/4hARpjS\" target=\"_blank\" rel=\"noopener\"><em data-start=\"5067\" data-end=\"5089\">Hijas de las Sombras<\/em><\/a> (fantas\u00eda autoconclusiva).<\/p>\n<\/li>\n<li data-start=\"5119\" data-end=\"5169\">\n<p data-start=\"5121\" data-end=\"5169\"><a href=\"https:\/\/amzn.to\/47nBq3F\" target=\"_blank\" rel=\"noopener\"><em data-start=\"5121\" data-end=\"5142\">La chica de Woodstock<\/em>, de Elena Castillo Castro.<\/a><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5176\" data-end=\"5210\">Cierro (y te dejo tarea amable)<\/h2>\n<p data-start=\"5212\" data-end=\"5325\">Si vas a quedarte con algo de Patricia, que sea esto: <strong data-start=\"5266\" data-end=\"5304\">constancia estrat\u00e9gica &gt; arrebatos<\/strong>.<br data-start=\"5305\" data-end=\"5308\" \/>Para empezar hoy:<\/p>\n<ol data-start=\"5327\" data-end=\"5518\">\n<li data-start=\"5327\" data-end=\"5375\">\n<p data-start=\"5330\" data-end=\"5375\">A\u00f1ade <strong data-start=\"5336\" data-end=\"5359\">nota de autora + QR<\/strong> para rese\u00f1as.<\/p>\n<\/li>\n<li data-start=\"5376\" data-end=\"5450\">\n<p data-start=\"5379\" data-end=\"5450\">Decide <strong data-start=\"5386\" data-end=\"5397\">formato<\/strong> del pr\u00f3ximo libro seg\u00fan <strong data-start=\"5422\" data-end=\"5447\">datos de tu subg\u00e9nero<\/strong>.<\/p>\n<\/li>\n<li data-start=\"5451\" data-end=\"5518\">\n<p data-start=\"5454\" data-end=\"5518\">Escribe a <strong data-start=\"5464\" data-end=\"5482\">una biblioteca<\/strong> con propuesta de charla + donaci\u00f3n.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"5520\" data-end=\"5639\" data-is-last-node=\"\" data-is-only-node=\"\">Y si a\u00fan no escuchaste el <strong data-start=\"5546\" data-end=\"5561\">cap\u00edtulo 58<\/strong>, hazte ese regalo: te coloca el foco y te devuelve las ganas (de las buenas).<\/p>\n<p data-start=\"5520\" data-end=\"5639\" data-is-last-node=\"\" data-is-only-node=\"\">\u00a0<\/p>\n\n\n<style type=\"text\/css\">@import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1761043\");<\/style>\n    <style type=\"text\/css\">\n    \/* LOADER *\/\n    .ml-form-embedSubmitLoad {\n      display: inline-block;\n      width: 20px;\n      height: 20px;\n    }\n\n    .g-recaptcha {\n    transform: scale(1);\n    -webkit-transform: scale(1);\n    transform-origin: 0 0;\n    -webkit-transform-origin: 0 0;\n    height: ;\n    }\n\n    .sr-only {\n      position: absolute;\n      width: 1px;\n      height: 1px;\n      padding: 0;\n      margin: -1px;\n      overflow: hidden;\n      clip: rect(0,0,0,0);\n      border: 0;\n    }\n\n    .ml-form-embedSubmitLoad:after {\n      content: \" \";\n      display: block;\n      width: 11px;\n      height: 11px;\n      margin: 1px;\n      border-radius: 50%;\n      border: 4px solid #fff;\n    border-color: #ffffff #ffffff #ffffff transparent;\n    animation: ml-form-embedSubmitLoad 1.2s linear infinite;\n    }\n    @keyframes ml-form-embedSubmitLoad {\n      0% {\n      transform: rotate(0deg);\n      }\n      100% {\n      transform: rotate(360deg);\n      }\n    }\n      #mlb2-32523496.ml-form-embedContainer {\n        box-sizing: border-box;\n        display: table;\n        margin: 0 auto;\n        position: static;\n        width: 100% !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer h4,\n      #mlb2-32523496.ml-form-embedContainer p,\n      #mlb2-32523496.ml-form-embedContainer span,\n      #mlb2-32523496.ml-form-embedContainer button {\n        text-transform: none !important;\n        letter-spacing: normal !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper {\n        background-color: #f6f6f6;\n        \n        border-width: 0px;\n        border-color: transparent;\n        border-radius: 4px;\n        border-style: solid;\n        box-sizing: border-box;\n        display: inline-block !important;\n        margin: 0;\n        padding: 0;\n        position: relative;\n              }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedPopup,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedDefault { width: 730px; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedForm { max-width: 730px; width: 100%; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-left { text-align: left; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-center { text-align: center; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-default { display: table-cell !important; vertical-align: middle !important; text-align: center !important; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-right { text-align: right; }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img {\n        border-top-left-radius: 4px;\n        border-top-right-radius: 4px;\n        height: auto;\n        margin: 0 auto !important;\n        max-width: 100%;\n        width: undefinedpx;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody {\n        padding: 20px 20px 0 20px;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal {\n        padding-bottom: 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\n        text-align: left;\n        margin: 0 0 20px 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\n        color: #000000;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 30px;\n        font-weight: 400;\n        margin: 0 0 10px 0;\n        text-align: left;\n        word-break: break-word;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\n        color: #000000;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        font-weight: 400;\n        line-height: 20px;\n        margin: 0 0 10px 0;\n        text-align: left;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol {\n        color: #000000;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol {\n        list-style-type: lower-alpha;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol ol,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol ol {\n        list-style-type: lower-roman;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p a,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p a {\n        color: #000000;\n        text-decoration: underline;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group {\n        text-align: left!important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group label {\n        margin-bottom: 5px;\n        color: #333333;\n        font-size: 14px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-weight: bold; font-style: normal; text-decoration: none;;\n        display: inline-block;\n        line-height: 20px;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {\n        margin: 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {\n        margin: 0;\n        width: 100%;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        margin: 0 0 20px 0;\n        width: 100%;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        float: left;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {\n        margin: 0;\n        padding: 0 0 20px 0;\n        width: 100%;\n        height: auto;\n        float: left;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {\n        margin: 0 0 10px 0;\n        width: 100%;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {\n        margin: 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {\n        margin: 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder { color: #333333; }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder { color: #333333; }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder { color: #333333; }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder { color: #333333; }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n          border-color: #cccccc!important;\n          background-color: #ffffff!important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=\"checkbox\"]{\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 4px!important;\n      }\n\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'\/%3e%3c\/svg%3e\");\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'\/%3e%3c\/svg%3e\");\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before  {\n          border-color: #000000!important;\n          background-color: #000000!important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n           top: 2px;\n           box-sizing: border-box;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n           top: 0px!important;\n           box-sizing: border-box!important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px!important;\n           box-sizing: border-box!important;\n      }\n\n       #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n            top: 0px!important;\n            box-sizing: border-box!important;\n            position: absolute;\n            left: -1.5rem;\n            display: block;\n            width: 1rem;\n            height: 1rem;\n            content: \"\";\n       }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px!important;\n        box-sizing: border-box!important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n          position: absolute;\n          top: 4px;\n          left: -1.5rem;\n          display: block;\n          width: 16px;\n          height: 16px;\n          pointer-events: none;\n          content: \"\";\n          background-color: #ffffff;\n          border: #adb5bd solid 1px;\n          border-radius: 50%;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n          position: absolute;\n          top: 2px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n          position: absolute;\n          top: 4px;\n          left: -1.5rem;\n          display: block;\n          width: 16px;\n          height: 16px;\n          pointer-events: none;\n          content: \"\";\n          background-color: #ffffff;\n          border: #adb5bd solid 1px;\n          border-radius: 50%;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n          position: absolute;\n          top: 0px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n          position: absolute;\n          top: 0px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n          background: no-repeat 50%\/50% 50%;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n          background: no-repeat 50%\/50% 50%;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n          position: absolute;\n          z-index: -1;\n          opacity: 0;\n          box-sizing: border-box;\n          padding: 0;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n          color: #000000;\n          font-size: 12px!important;\n          font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n          line-height: 22px;\n          margin-bottom: 0;\n          position: relative;\n          vertical-align: top;\n          font-style: normal;\n          font-weight: 700;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n      }\n\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n      }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 70%; float: left; }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal { width: 30%; float: left; }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn { padding-top: 25px;  }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields { box-sizing: border-box; float: left; padding-right: 10px;  }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #ffffff;\n        color: #333333;\n        border-color: #cccccc;\n        border-radius: 4px;\n        border-style: solid;\n        border-width: 1px;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #000000 !important;\n        border-color: #000000;\n        border-style: solid;\n        border-width: 1px;\n        border-radius: 4px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        margin: 0 !important;\n        padding: 10px !important;\n        width: 100%;\n        height: auto;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\n        background-color: #333333 !important;\n        border-color: #333333 !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\n        color: #000000;\n        display: block;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\n        font-size: 12px;\n        text-align: left;\n        margin-bottom: 0;\n        position: relative;\n        vertical-align: top;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\n        font-weight: normal;\n        margin: 0;\n        padding: 0;\n        position: relative;\n        display: block;\n        min-height: 24px;\n        padding-left: 24px;\n\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\n        color: #000000;\n        text-decoration: underline;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\n        color: #000000 !important;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 12px !important;\n        font-weight: normal !important;\n        line-height: 18px !important;\n        padding: 0 !important;\n        margin: 0 5px 0 0 !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\n        margin: 0;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\n        margin: 0 0 20px 0;\n        float: left;\n        width: 100%;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\n        background-color: #000000 !important;\n        border: none !important;\n        border-radius: 4px !important;\n        box-shadow: none !important;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\n        font-size: 14px !important;\n        font-weight: 700 !important;\n        line-height: 21px !important;\n        height: auto;\n        padding: 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\n        display: none;\n      }\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\n        background-color: #333333 !important;\n      }\n      .ml-subscribe-close {\n        width: 30px;\n        height: 30px;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\n        background-size: 30px;\n        cursor: pointer;\n        margin-top: -10px;\n        margin-right: -10px;\n        position: absolute;\n        top: 0;\n        right: 0;\n      }\n      .ml-error input, .ml-error textarea, .ml-error select {\n        border-color: red!important;\n      }\n\n      .ml-error .custom-checkbox-radio-list {\n        border: 1px solid red !important;\n        border-radius: 4px;\n        padding: 10px;\n      }\n\n      .ml-error .label-description,\n      .ml-error .label-description p,\n      .ml-error .label-description p a,\n      .ml-error label:first-child {\n        color: #ff0000 !important;\n      }\n\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\n        color: #ff0000 !important;\n      }\n            @media only screen and (max-width: 730px){\n\n        .ml-form-embedWrapper.embedDefault, .ml-form-embedWrapper.embedPopup { width: 100%!important; }\n        .ml-form-formContent.horozintalForm { float: left!important; }\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow { height: auto!important; width: 100%!important; float: left!important; }\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 100%!important; }\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal > div { padding-right: 0px!important; padding-bottom: 10px; }\n        .ml-form-formContent.horozintalForm .ml-button-horizontal { width: 100%!important; }\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn { padding-top: 0px!important; }\n\n      }\n    <\/style>\n\n    \n  \n    \n    \n\n    \n    \n\n    \n    \n\n    \n\n      \n        \n        \n      \n\n      \n        \n        \n      \n\n      \n\n            \n            \n            \n            \n            \n            \n      \n\n      \n\n      \n        \n        \n         \n        \n        \n      \n\n        \n        \n        \n        \n        \n        \n      \n\n       \n\n        \n        \n        \n        \n        \n        \n        \n       \n\n\n      \n        \n        \n        \n        \n  \n\n\n\n  \n        \n        \n        \n      \n\n\n      \n    \n    \n    \n    \n    \n    \n    \n  \n\n  \n        \n        \n        \n        \n        \n      \n\n      \n        \n        \n        \n        \n        \n      \n\n      \n        \n        \n        \n        \n        \n      \n\n       \n\n        \n        \n        \n        \n       \n\n       \n        \n        \n        \n        \n      \n\n      \n        \n        \n        \n        \n        \n        \n        \n       \n\n    \n\n    \n\n\n      \n\n\n      \n\n      \n      \n\n      \n\n      \n\n\n\n\n\n    \n\n      \n    <div id=\"mlb2-32523496\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-32523496\">\n      <div class=\"ml-form-align-center \">\n        <div class=\"ml-form-embedWrapper embedForm\">\n\n          \n          \n\n          <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\n\n            <div class=\"ml-form-embedContent\" style=\" \">\n              \n                <h4>Tu plan de lanzamiento en 4 bloques.\ud83e\uddd8\u200d\u2640\ufe0fDescarga la gu\u00eda gratuita y ord\u00e9nalo todo: qu\u00e9 hacer, en qu\u00e9 orden y con qu\u00e9 herramientas<\/h4>\n                <p>Cada semana, te env\u00edo ideas pr\u00e1cticas, herramientas reales (nada de promesas vac\u00edas) y una dosis de claridad para que tu libro llegue a quienes realmente quieren leerlo.<\/p>\n              \n            <\/div>\n\n            <form class=\"ml-block-form\" action=\"https:\/\/assets.mailerlite.com\/jsonp\/1093840\/forms\/169260937425978618\/subscribe\" data-code=\"\" method=\"post\" target=\"_blank\">\n              <div class=\"ml-form-formContent\">\n                \n\n                  \n                  <div class=\"ml-form-fieldRow \">\n                    <div class=\"ml-field-group ml-field-name\">\n\n                      \n\n\n                      <!-- input -->\n                      <input aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\" name=\"fields[name]\" placeholder=\"Nombre\" autocomplete=\"given-name\">\n                      <!-- \/input -->\n\n                      <!-- textarea -->\n                      \n                      <!-- \/textarea -->\n\n                      <!-- select -->\n                      \n                      <!-- \/select -->\n\n                      <!-- checkboxes -->\n            \n            <!-- \/checkboxes -->\n\n                      <!-- radio -->\n                      \n                      <!-- \/radio -->\n\n                      <!-- countries -->\n                      \n                      <!-- \/countries -->\n\n\n\n\n\n                    <\/div>\n                  <\/div><div class=\"ml-form-fieldRow ml-last-item\">\n                    <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\n\n                      \n\n\n                      <!-- input -->\n                      <input aria-label=\"email\" aria-required=\"true\" type=\"email\" class=\"form-control\" data-inputmask=\"\" name=\"fields[email]\" placeholder=\"Email\" autocomplete=\"email\">\n                      <!-- \/input -->\n\n                      <!-- textarea -->\n                      \n                      <!-- \/textarea -->\n\n                      <!-- select -->\n                      \n                      <!-- \/select -->\n\n                      <!-- checkboxes -->\n            \n            <!-- \/checkboxes -->\n\n                      <!-- radio -->\n                      \n                      <!-- \/radio -->\n\n                      <!-- countries -->\n                      \n                      <!-- \/countries -->\n\n\n\n\n\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n\n              \n\n              <!-- Privacy policy -->\n              \n              <!-- \/Privacy policy -->\n\n              \n\n              \n\n              \n\n\n\n\n\n\n              \n              <input type=\"hidden\" name=\"ml-submit\" value=\"1\">\n\n              <div class=\"ml-form-embedSubmit\">\n                \n                  <button type=\"submit\" class=\"primary\">QUIERO ESTAR DENTRO<\/button>\n                \n                <button disabled=\"disabled\" style=\"display: none;\" type=\"button\" class=\"loading\">\n                  <div class=\"ml-form-embedSubmitLoad\"><\/div>\n                  <span class=\"sr-only\">Loading&#8230;<\/span>\n                <\/button>\n              <\/div>\n\n              \n              <input type=\"hidden\" name=\"anticsrf\" value=\"true\">\n            <\/form>\n          <\/div>\n\n          <div class=\"ml-form-successBody row-success\" style=\"display: none\">\n\n            <div class=\"ml-form-successContent\">\n              \n                <h4>Thank you!<\/h4>\n                \n                  <p>You have successfully joined our subscriber list.<\/p>\n                \n              \n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  \n\n  \n  \n  <script>\n    function ml_webform_success_32523496() {\n      var $ = ml_jQuery || jQuery;\n      $('.ml-subscribe-form-32523496 .row-success').show();\n      $('.ml-subscribe-form-32523496 .row-form').hide();\n    }\n      <\/script>\n  \n  \n      <script src=\"https:\/\/groot.mailerlite.com\/js\/w\/webforms.min.js?v176e10baa5e7ed80d35ae235be3d5024\" type=\"text\/javascript\"><\/script>\n        <script>\n            fetch(\"https:\/\/assets.mailerlite.com\/jsonp\/1093840\/forms\/169260937425978618\/takel\")\n        <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Este art\u00edculo nace del episodio 58 de Marketing para Escritores, donde Blanca y yo charlamos con Patricia Garc\u00eda Ferrer (autora h\u00edbrida de rom\u00e1ntica y fantas\u00eda). Fue una conversaci\u00f3n de oficio, honesta y sin trucos m\u00e1gicos. Aqu\u00ed te dejo lo esencial que comparti\u00f3 Patricia + mis apuntes extras\u00a0para que lo conviertas en resultados. 1) Las rese\u00f1as no son confeti del estreno: son la gasolina del cat\u00e1logo La idea de Patricia: Amazon es un ser vivo. Si entran rese\u00f1as nuevas, el algoritmo te mueve; si no, te duerme. Por eso su trilog\u00eda Midleton (2020) sigue vendiendo \u201ccomo el primer d\u00eda\u201d: porque las rese\u00f1as no paran. Por qu\u00e9 importan de verdad Validaci\u00f3n social: bajan el \u201c\u00bfy si no me gusta?\u201d del lector. Autoridad de autora: un buen t\u00edtulo arrastra al resto del cat\u00e1logo. Memoria algor\u00edtmica: tu libro no se hunde tras el lanzamiento. Mi sistema m\u00ednimo (apl\u00edcalo hoy) A\u00f1ade una Nota de autora al final: \u201cSi esta historia te acompa\u00f1\u00f3, \u00bfme dejas 2\u20133 l\u00edneas en Amazon? Mantiene el libro vivo y ayuda a que llegue a m\u00e1s lectores como t\u00fa. Gracias por estar.\u201d Incluye QR\/enlace directo a la p\u00e1gina de rese\u00f1as (cero fricci\u00f3n). Objetivo realista: 8\u201310 rese\u00f1as nuevas\/mes. Constancia &gt; impulsos. 1 recordatorio\/mes en newsletter (explica por qu\u00e9 ayuda, no rega\u00f1es). 2) Cr\u00edticas negativas: separar ruido de datos (y no discutir nunca) La pr\u00e1ctica de Patricia: aceptar antes de publicar que no gustar\u00e1s a todo el mundo. Eso blinda cabeza y emociones. Destructivas (\u201cel peor libro\u2026\u201d): ruido, se omite. Constructivas (explican por qu\u00e9 no funcion\u00f3): oro para el siguiente libro. Protocolo expr\u00e9s (by Vivian) L\u00e9ela una vez. \u00bfSe repite ese punto en otras opiniones o con tus betas? Si s\u00ed \u2192 convi\u00e9rtelo en acci\u00f3n (edici\u00f3n de desarrollo, betas enfocadas, checklist de ritmo\/personajes). Si no \u2192 archiva y escribe. Nunca debates rese\u00f1as en p\u00fablico. Tu marca no pelea; aprende y sigue. 3) La forma m\u00e1s eficaz de conseguir rese\u00f1as: pedirlas (bien) La t\u00e1ctica de Patricia: pedir justo al terminar el libro, cuando el lector est\u00e1 en el subid\u00f3n emocional. En papel, a\u00f1ade QR; en digital, refuerza con la nota. Checklist de petici\u00f3n que convierte Tono humano y agradecido. Microinstrucci\u00f3n: \u201c2\u20133 l\u00edneas bastan\u201d. Un clic al destino (QR\/enlace). Agradece en redes (cuando puedas) y listo. Extra low-tech que funciona: tras una presentaci\u00f3n\/club, reparte una tarjetita con QR directo a rese\u00f1as. 4) Serie o autoconclusivo: decide por expectativas de g\u00e9nero, no por capricho Lo que observa Patricia en ventas de su cat\u00e1logo: Rom\u00e1ntica hist\u00f3rica \u2192 series\/sagas (el lector quiere quedarse en ese universo). Rom\u00e1ntica contempor\u00e1nea \u2192 autoconclusivos (una historia, un cierre). Fantas\u00eda \u2192 aunque manda la saga, ella apuesta por autoconclusivos como promesa de marca: aventura completa sin esperas (y sus lectoras lo valoran). Gu\u00eda r\u00e1pida (by Vivian) Revisa el Top 50 de tu subg\u00e9nero: \u00bfqu\u00e9 formato domina? Define tu promesa de marca: \u00bfqu\u00e9 experiencia garantizas siempre? S\u00e9 honesta con tu cadencia: \u00bfpuedes sostener una serie? Si haces serie, planifica desde ya c\u00f3mo reaparecen los protas anteriores (fideliza sin obligar). 5) Dos pilares, una carrera: Producto + Marca Mensaje de Patricia (y 100 % de acuerdo): un gran libro sin marca no se ve; una gran marca sin libro s\u00f3lido se cae. Producto: obra memorable, editada profesionalmente, con estructura, ritmo y personajes que calan. Implica soltar ego y trabajar con correctores\/editores y betas reales. Marca: trabajo de fondo (contenidos \u00fatiles, email, eventos, relaci\u00f3n). No para vender este libro; para sostener todos los que vienen. Mi mantenimiento mensual (realista) 2 contenidos de valor (no promo) sobre tu g\u00e9nero\/proceso. 1 newsletter de relaci\u00f3n. 1 acci\u00f3n offline (biblioteca, club, firma). 1 micro-mejora de cat\u00e1logo (A+, sinopsis, keywords, Look Inside). Pedir y agradecer rese\u00f1as (con calendario). Bonus pr\u00e1ctico\u00a0 Bibliotecas: escribe a 5 al mes con propuesta clara (charla breve sobre proceso + Q&amp;A + donaci\u00f3n de 1 ejemplar). Suelen decir que s\u00ed. Relanzar sin repetirte: A+ con prueba social, gu\u00eda de lectura, lectura conjunta, escena extra; no repitas el \u201cya a la venta\u201d eterno. Cross-sell inteligente: al final de cada libro, recomienda dos del cat\u00e1logo (el m\u00e1s af\u00edn y el m\u00e1s querido por lectoras). CTA elegante en redes: \u201c\u00bfLo le\u00edste? Tu rese\u00f1a mantiene este libro respirando\u201d. Educa sin presi\u00f3n. Lecturas citadas por Patricia en el Episodio 58 Cartas a Middleton (rom\u00e1ntica hist\u00f3rica). Hijas de las Sombras (fantas\u00eda autoconclusiva). La chica de Woodstock, de Elena Castillo Castro. Cierro (y te dejo tarea amable) Si vas a quedarte con algo de Patricia, que sea esto: constancia estrat\u00e9gica &gt; arrebatos.Para empezar hoy: A\u00f1ade nota de autora + QR para rese\u00f1as. Decide formato del pr\u00f3ximo libro seg\u00fan datos de tu subg\u00e9nero. Escribe a una biblioteca con propuesta de charla + donaci\u00f3n. Y si a\u00fan no escuchaste el cap\u00edtulo 58, hazte ese regalo: te coloca el foco y te devuelve las ganas (de las buenas). \u00a0 Tu plan de lanzamiento en 4 bloques.\ud83e\uddd8\u200d\u2640\ufe0fDescarga la gu\u00eda gratuita y ord\u00e9nalo todo: qu\u00e9 hacer, en qu\u00e9 orden y con qu\u00e9 herramientas Cada semana, te env\u00edo ideas pr\u00e1cticas, herramientas reales (nada de promesas vac\u00edas) y una dosis de claridad para que tu libro llegue a quienes realmente quieren leerlo. QUIERO ESTAR DENTRO Loading&#8230; Thank you! You have successfully joined our subscriber list.<\/p>\n","protected":false},"author":1,"featured_media":4032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[50,51],"tags":[],"class_list":["post-3926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-marketing-romantica"],"_links":{"self":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/comments?post=3926"}],"version-history":[{"count":7,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/3926\/revisions"}],"predecessor-version":[{"id":4037,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/3926\/revisions\/4037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/media\/4032"}],"wp:attachment":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/media?parent=3926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/categories?post=3926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/tags?post=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}