{"id":4538,"date":"2025-11-23T14:08:10","date_gmt":"2025-11-23T14:08:10","guid":{"rendered":"https:\/\/marketingeditorialonline.com\/?p=4538"},"modified":"2025-11-23T14:08:13","modified_gmt":"2025-11-23T14:08:13","slug":"informe-de-lectura-profesional-vs-informe-de-editing-guia-practica-para-autores-noveles-y-autopublicados-con-rosa-beneyto-episodio-78","status":"publish","type":"post","link":"https:\/\/marketingeditorialonline.com\/inicio\/informe-de-lectura-profesional-vs-informe-de-editing-guia-practica-para-autores-noveles-y-autopublicados-con-rosa-beneyto-episodio-78\/","title":{"rendered":"Informe de lectura profesional vs informe de editing: gu\u00eda pr\u00e1ctica para autores noveles y autopublicados, con Rosa Beneyto \u2014 episodio 78"},"content":{"rendered":"<p data-start=\"267\" data-end=\"317\">Has escrito \u00abFIN\u00bb y, de repente, llega el v\u00e9rtigo.<\/p>\n<p data-start=\"319\" data-end=\"617\">Has terminado el borrador de tu novela, pero no sabes si tu historia est\u00e1 lista para salir al mundo o si todav\u00eda cojea por alg\u00fan lado. Te suenan conceptos como \u00abinforme de lectura profesional\u00bb o \u00abinforme de <em data-start=\"526\" data-end=\"535\">editing<\/em>\u00bb, pero no tienes claro qu\u00e9 es cada cosa, ni cu\u00e1l necesitas t\u00fa, ni en qu\u00e9 momento.<\/p>\n<p data-start=\"619\" data-end=\"674\">En este art\u00edculo quiero ayudarte a responder justo eso:<\/p>\n<ul data-start=\"676\" data-end=\"974\">\n<li data-start=\"676\" data-end=\"725\">\n<p data-start=\"678\" data-end=\"725\">Qu\u00e9 es un <strong data-start=\"688\" data-end=\"722\">informe de lectura profesional<\/strong>.<\/p>\n<\/li>\n<li data-start=\"726\" data-end=\"782\">\n<p data-start=\"728\" data-end=\"782\">En qu\u00e9 se diferencia de un <strong data-start=\"755\" data-end=\"779\">informe de <em data-start=\"768\" data-end=\"777\">editing<\/em><\/strong>.<\/p>\n<\/li>\n<li data-start=\"783\" data-end=\"834\">\n<p data-start=\"785\" data-end=\"834\">Cu\u00e1ndo tiene sentido invertir en cada servicio.<\/p>\n<\/li>\n<li data-start=\"835\" data-end=\"974\">\n<p data-start=\"837\" data-end=\"974\">Y, muy importante, <strong data-start=\"856\" data-end=\"905\">c\u00f3mo aprovecharlos para tu marketing de autor<\/strong>, sobre todo si eres escritor novel o te planteas la autopublicaci\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"976\" data-end=\"1184\">Adem\u00e1s, te traigo ideas a partir de la experiencia de <strong data-start=\"1030\" data-end=\"1048\">Roseta Beneyto<\/strong>, lectora editorial profesional, con quien hablamos largo y tendido sobre informes de lectura en el podcast <a href=\"https:\/\/www.youtube.com\/@marketingparaescritores\/videos\" target=\"_blank\" rel=\"noopener\">\u00abMarketing para escritores\u00bb.<\/a><\/p>\n<h2 data-start=\"1191\" data-end=\"1236\">\u00bfQu\u00e9 es un informe de lectura profesional?<\/h2>\n<p data-start=\"1238\" data-end=\"1488\">Un <strong data-start=\"1241\" data-end=\"1275\">informe de lectura profesional<\/strong> es un documento donde un lector editorial analiza tu novela a nivel t\u00e9cnico y comercial. No es una rese\u00f1a de Goodreads, ni una opini\u00f3n de \u00abme ha gustado \/ no me ha gustado\u00bb, sino una radiograf\u00eda de tu manuscrito.<\/p>\n<p data-start=\"1490\" data-end=\"1550\">Lo m\u00e1s habitual es que tenga unas 7\u20138 p\u00e1ginas y que incluya:<\/p>\n<ul data-start=\"1552\" data-end=\"1969\">\n<li data-start=\"1552\" data-end=\"1604\">\n<p data-start=\"1554\" data-end=\"1604\">Un resumen detallado de la trama (con spoilers).<\/p>\n<\/li>\n<li data-start=\"1605\" data-end=\"1642\">\n<p data-start=\"1607\" data-end=\"1642\">Una valoraci\u00f3n global de la obra.<\/p>\n<\/li>\n<li data-start=\"1643\" data-end=\"1680\">\n<p data-start=\"1645\" data-end=\"1680\">Un an\u00e1lisis del p\u00fablico objetivo.<\/p>\n<\/li>\n<li data-start=\"1681\" data-end=\"1743\">\n<p data-start=\"1683\" data-end=\"1743\">Una valoraci\u00f3n literaria (estructura, personajes, ritmo\u2026).<\/p>\n<\/li>\n<li data-start=\"1744\" data-end=\"1820\">\n<p data-start=\"1746\" data-end=\"1820\">Una valoraci\u00f3n comercial (encaje en el mercado, subg\u00e9nero, tendencias\u2026).<\/p>\n<\/li>\n<li data-start=\"1821\" data-end=\"1873\">\n<p data-start=\"1823\" data-end=\"1873\">Una puesta en valor: qu\u00e9 hace especial tu libro.<\/p>\n<\/li>\n<li data-start=\"1874\" data-end=\"1902\">\n<p data-start=\"1876\" data-end=\"1902\">P\u00e1ginas o escenas clave.<\/p>\n<\/li>\n<li data-start=\"1903\" data-end=\"1969\">\n<p data-start=\"1905\" data-end=\"1969\">Sugerencias generales para mejorar y orientaciones de marketing.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1971\" data-end=\"2181\">Es una herramienta muy potente para <strong data-start=\"2007\" data-end=\"2026\">autores noveles<\/strong> y <strong data-start=\"2029\" data-end=\"2055\">autores autopublicados<\/strong> que necesitan saber si su historia se sostiene antes de invertir en correcci\u00f3n, portada, maquetaci\u00f3n y campa\u00f1as de marketing.<\/p>\n<h3 data-start=\"2183\" data-end=\"2240\">\u00bfQu\u00e9 suele incluir un informe de lectura profesional?<\/h3>\n<p data-start=\"2242\" data-end=\"2259\">Vamos por partes.<\/p>\n<h4 data-start=\"2261\" data-end=\"2304\">1. Datos b\u00e1sicos y resumen de la trama<\/h4>\n<p data-start=\"2306\" data-end=\"2444\">Aqu\u00ed se recoge la ficha t\u00e9cnica de tu libro (t\u00edtulo, autor, g\u00e9nero, subg\u00e9nero\u2026) y un <strong data-start=\"2391\" data-end=\"2425\">resumen detallado de la novela<\/strong>, de 1 a 3 p\u00e1ginas.<\/p>\n<p data-start=\"2446\" data-end=\"2710\">Ese resumen con spoilers es m\u00e1s \u00fatil de lo que parece: te ense\u00f1a <strong data-start=\"2511\" data-end=\"2565\">qu\u00e9 historia est\u00e1 leyendo de verdad el profesional<\/strong>, m\u00e1s all\u00e1 de tu intenci\u00f3n. Si en el resumen no aparece algo que t\u00fa considerabas clave, quiz\u00e1 no lo has trabajado lo suficiente en el manuscrito.<\/p>\n<blockquote data-start=\"2712\" data-end=\"2885\">\n<p data-start=\"2714\" data-end=\"2763\">\ud83d\udca1 <em data-start=\"2717\" data-end=\"2732\">Tip marketing<\/em>: de este resumen puedes sacar:<\/p>\n<ul data-start=\"2766\" data-end=\"2885\">\n<li data-start=\"2766\" data-end=\"2809\">\n<p data-start=\"2768\" data-end=\"2809\">La base de tu <strong data-start=\"2782\" data-end=\"2806\">sinopsis para Amazon<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2812\" data-end=\"2885\">\n<p data-start=\"2814\" data-end=\"2885\">El esquema de tu <strong data-start=\"2831\" data-end=\"2840\">pitch<\/strong> para entrevistas, presentaciones y directos.<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<h4 data-start=\"2887\" data-end=\"2924\">2. Valoraci\u00f3n global y sint\u00e9tica<\/h4>\n<p data-start=\"2926\" data-end=\"3131\">Son una o dos frases que condensan la esencia de tu libro: premisa, tono y potencial. Este mini resumen es oro a nivel editorial, porque responde a la pregunta: \u00ab\u00bfPor qu\u00e9 deber\u00eda interesarme esta novela?\u00bb.<\/p>\n<blockquote data-start=\"3133\" data-end=\"3331\">\n<p data-start=\"3135\" data-end=\"3198\">\ud83d\udca1 <em data-start=\"3138\" data-end=\"3153\">Tip marketing<\/em>:<br data-start=\"3154\" data-end=\"3157\" \/>Transforma esa frase en tu <strong data-start=\"3186\" data-end=\"3197\">tagline<\/strong>:<\/p>\n<ul data-start=\"3201\" data-end=\"3331\">\n<li data-start=\"3201\" data-end=\"3221\">\n<p data-start=\"3203\" data-end=\"3221\">Para la portada.<\/p>\n<\/li>\n<li data-start=\"3224\" data-end=\"3270\">\n<p data-start=\"3226\" data-end=\"3270\">Para el encabezado de tu p\u00e1gina de ventas.<\/p>\n<\/li>\n<li data-start=\"3273\" data-end=\"3331\">\n<p data-start=\"3275\" data-end=\"3331\">Para la primera diapositiva de un carrusel en Instagram.<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<h4 data-start=\"3333\" data-end=\"3370\">3. An\u00e1lisis del p\u00fablico objetivo<\/h4>\n<p data-start=\"3372\" data-end=\"3465\">Uno de los grandes bloqueos del escritor novel es saber a qui\u00e9n se dirige realmente su libro.<\/p>\n<p data-start=\"3467\" data-end=\"3635\">El informe de lectura profesional dedica un apartado a definir tu <strong data-start=\"3533\" data-end=\"3549\">lector ideal<\/strong>: edad aproximada, intereses, sensibilidad, referentes, otros autores que podr\u00eda leer.<\/p>\n<p data-start=\"3637\" data-end=\"3656\">Esto afecta a todo:<\/p>\n<ul data-start=\"3658\" data-end=\"3781\">\n<li data-start=\"3658\" data-end=\"3683\">\n<p data-start=\"3660\" data-end=\"3683\">Voz narrativa y tono.<\/p>\n<\/li>\n<li data-start=\"3684\" data-end=\"3730\">\n<p data-start=\"3686\" data-end=\"3730\">Tipo de conflicto y profundidad emocional.<\/p>\n<\/li>\n<li data-start=\"3731\" data-end=\"3781\">\n<p data-start=\"3733\" data-end=\"3781\">Estrategia de marketing y contenidos para redes.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"3783\" data-end=\"4049\">\n<p data-start=\"3785\" data-end=\"3852\">\ud83d\udca1 <em data-start=\"3788\" data-end=\"3803\">Tip marketing<\/em>: usa esta descripci\u00f3n para escribir frases tipo:<\/p>\n<ul data-start=\"3855\" data-end=\"3969\">\n<li data-start=\"3855\" data-end=\"3924\">\n<p data-start=\"3857\" data-end=\"3924\">\u00abSi disfrutas con novelas de X, Y y Z, esta historia es para ti\u00bb.<\/p>\n<\/li>\n<li data-start=\"3927\" data-end=\"3965\">\n<p data-start=\"3929\" data-end=\"3965\">\u00abIdeal para lectoras que buscan\u2026\u00bb.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3972\" data-end=\"4049\">Incl\u00fayelas en tu <strong data-start=\"3989\" data-end=\"4005\">bio de autor<\/strong>, en la <strong data-start=\"4013\" data-end=\"4032\">ficha de Amazon<\/strong> y en tu <strong data-start=\"4041\" data-end=\"4048\">web<\/strong>.<\/p>\n<\/blockquote>\n<h4 data-start=\"4051\" data-end=\"4102\">4. Valoraci\u00f3n literaria y valoraci\u00f3n comercial<\/h4>\n<p data-start=\"4104\" data-end=\"4163\">Aqu\u00ed el lector editorial suele separar dos grandes bloques:<\/p>\n<ul data-start=\"4165\" data-end=\"4496\">\n<li data-start=\"4165\" data-end=\"4286\">\n<p data-start=\"4167\" data-end=\"4286\"><strong data-start=\"4167\" data-end=\"4191\">Valoraci\u00f3n literaria<\/strong>:<br data-start=\"4192\" data-end=\"4195\" \/>Estructura, construcci\u00f3n de personajes, arcos, narrador, ritmo, coherencia, di\u00e1logo, etc.<\/p>\n<\/li>\n<li data-start=\"4288\" data-end=\"4496\">\n<p data-start=\"4290\" data-end=\"4496\"><strong data-start=\"4290\" data-end=\"4314\">Valoraci\u00f3n comercial<\/strong>:<br data-start=\"4315\" data-end=\"4318\" \/>Encaje en el mercado editorial actual, tendencias, subg\u00e9nero (\u00bffantas\u00eda o romantasy?, \u00bfromance contempor\u00e1neo o new adult?), comparables, posibilidad real de encontrar su hueco.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4498\" data-end=\"4661\">En muchos informes de lectura profesional se usan <strong data-start=\"4548\" data-end=\"4564\">puntuaciones<\/strong> o escalas que te ayudan a visualizar de un vistazo d\u00f3nde est\u00e1s m\u00e1s fuerte y d\u00f3nde cojea la obra.<\/p>\n<h4 data-start=\"4663\" data-end=\"4717\">5. Puesta en valor: qu\u00e9 hace diferente a tu libro<\/h4>\n<p data-start=\"4719\" data-end=\"4833\">En este apartado el lector editorial responde a:<br data-start=\"4767\" data-end=\"4770\" \/>\u00ab\u00bfQu\u00e9 tiene esta novela que no tengan otras del mismo g\u00e9nero?\u00bb.<\/p>\n<p data-start=\"4835\" data-end=\"4845\">Puede ser:<\/p>\n<ul data-start=\"4847\" data-end=\"4996\">\n<li data-start=\"4847\" data-end=\"4872\">\n<p data-start=\"4849\" data-end=\"4872\">Un personaje at\u00edpico.<\/p>\n<\/li>\n<li data-start=\"4873\" data-end=\"4913\">\n<p data-start=\"4875\" data-end=\"4913\">Una mezcla de g\u00e9neros poco habitual.<\/p>\n<\/li>\n<li data-start=\"4914\" data-end=\"4947\">\n<p data-start=\"4916\" data-end=\"4947\">Una ambientaci\u00f3n muy potente.<\/p>\n<\/li>\n<li data-start=\"4948\" data-end=\"4996\">\n<p data-start=\"4950\" data-end=\"4996\">Un tema de fondo trabajado de manera original.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"4998\" data-end=\"5338\">\n<p data-start=\"5000\" data-end=\"5138\">\ud83d\udca1 <em data-start=\"5003\" data-end=\"5024\">Tip marketing clave<\/em>:<br data-start=\"5025\" data-end=\"5028\" \/>De aqu\u00ed debe salir tu <strong data-start=\"5052\" data-end=\"5074\">propuesta de valor<\/strong> como libro. Reform\u00falala en una frase que empiece por algo como:<\/p>\n<ul data-start=\"5141\" data-end=\"5255\">\n<li data-start=\"5141\" data-end=\"5189\">\n<p data-start=\"5143\" data-end=\"5189\">\u00abLo que hace diferente a esta historia es\u2026\u00bb.<\/p>\n<\/li>\n<li data-start=\"5192\" data-end=\"5251\">\n<p data-start=\"5194\" data-end=\"5251\">\u00abNo es solo otra novela de\u2026, aqu\u00ed adem\u00e1s encontrar\u00e1s\u2026\u00bb.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5258\" data-end=\"5338\">Esa frase se convierte en el coraz\u00f3n de tu <strong data-start=\"5301\" data-end=\"5337\">estrategia de marketing de autor<\/strong>.<\/p>\n<\/blockquote>\n<h4 data-start=\"5340\" data-end=\"5381\">6. P\u00e1ginas importantes y sugerencias<\/h4>\n<p data-start=\"5383\" data-end=\"5518\">El informe de lectura suele marcar algunos momentos clave: escenas que funcionan especialmente bien, puntos de giro, revelaciones, etc.<\/p>\n<blockquote data-start=\"5520\" data-end=\"5740\">\n<p data-start=\"5522\" data-end=\"5597\">\ud83d\udca1 <em data-start=\"5525\" data-end=\"5549\">Tip marketing creativo<\/em>: cada una de esas p\u00e1ginas puede convertirse en:<\/p>\n<ul data-start=\"5600\" data-end=\"5740\">\n<li data-start=\"5600\" data-end=\"5640\">\n<p data-start=\"5602\" data-end=\"5640\">Un <strong data-start=\"5605\" data-end=\"5613\">reel<\/strong> donde lees un fragmento.<\/p>\n<\/li>\n<li data-start=\"5643\" data-end=\"5706\">\n<p data-start=\"5645\" data-end=\"5706\">Una escena narrada en formato <strong data-start=\"5675\" data-end=\"5684\">audio<\/strong> para tu newsletter.<\/p>\n<\/li>\n<li data-start=\"5709\" data-end=\"5740\">\n<p data-start=\"5711\" data-end=\"5740\">Un guion de <strong data-start=\"5723\" data-end=\"5739\">book tr\u00e1iler<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p data-start=\"5742\" data-end=\"5825\">Adem\u00e1s, muchos lectores editoriales (como Roseta Beneyto) a\u00f1aden sugerencias sobre:<\/p>\n<ul data-start=\"5827\" data-end=\"6043\">\n<li data-start=\"5827\" data-end=\"5850\">\n<p data-start=\"5829\" data-end=\"5850\">T\u00edtulo y subt\u00edtulo.<\/p>\n<\/li>\n<li data-start=\"5851\" data-end=\"5897\">\n<p data-start=\"5853\" data-end=\"5897\">Portada y elementos visuales seg\u00fan g\u00e9nero.<\/p>\n<\/li>\n<li data-start=\"5898\" data-end=\"6043\">\n<p data-start=\"5900\" data-end=\"6043\">Estrategia de posicionamiento: palabras clave, posibles l\u00edneas de contenido, incluso editoriales potenciales si buscas publicaci\u00f3n tradicional.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"6050\" data-end=\"6125\">\u00bfQu\u00e9 NO es un informe de lectura? Diferencia con el informe de <em data-start=\"6116\" data-end=\"6125\">editing<\/em><\/h2>\n<p data-start=\"6127\" data-end=\"6172\">Aqu\u00ed viene la parte que m\u00e1s confusi\u00f3n genera.<\/p>\n<p data-start=\"6174\" data-end=\"6259\">Un <strong data-start=\"6177\" data-end=\"6211\">informe de lectura profesional<\/strong> no es lo mismo que un <strong data-start=\"6234\" data-end=\"6258\">informe de <em data-start=\"6247\" data-end=\"6256\">editing<\/em><\/strong>.<\/p>\n<h3 data-start=\"6261\" data-end=\"6295\">Informe de lectura profesional<\/h3>\n<ul data-start=\"6297\" data-end=\"6514\">\n<li data-start=\"6297\" data-end=\"6334\">\n<p data-start=\"6299\" data-end=\"6334\">Radiograf\u00eda general de la novela.<\/p>\n<\/li>\n<li data-start=\"6335\" data-end=\"6446\">\n<p data-start=\"6337\" data-end=\"6446\">Te dice si la idea funciona, d\u00f3nde est\u00e1n sus puntos fuertes y d\u00e9biles y cu\u00e1l es su potencial en el mercado.<\/p>\n<\/li>\n<li data-start=\"6447\" data-end=\"6514\">\n<p data-start=\"6449\" data-end=\"6514\">Te orienta sobre <strong data-start=\"6466\" data-end=\"6481\">qu\u00e9 revisar<\/strong> y c\u00f3mo est\u00e1 situada tu historia.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"6516\" data-end=\"6540\">Informe de <em data-start=\"6531\" data-end=\"6540\">editing<\/em><\/h3>\n<ul data-start=\"6542\" data-end=\"6758\">\n<li data-start=\"6542\" data-end=\"6606\">\n<p data-start=\"6544\" data-end=\"6606\">Documento mucho m\u00e1s largo y detallado (20\u201325 p\u00e1ginas o m\u00e1s).<\/p>\n<\/li>\n<li data-start=\"6607\" data-end=\"6679\">\n<p data-start=\"6609\" data-end=\"6679\">Se mete a fondo en estructura, escenas, personajes, ritmo, narrador\u2026<\/p>\n<\/li>\n<li data-start=\"6680\" data-end=\"6758\">\n<p data-start=\"6682\" data-end=\"6758\">Es un <strong data-start=\"6688\" data-end=\"6715\">manual de instrucciones<\/strong> para reescribir paso a paso tu manuscrito.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6760\" data-end=\"6778\">Podemos verlo as\u00ed:<\/p>\n<ul data-start=\"6780\" data-end=\"7003\">\n<li data-start=\"6780\" data-end=\"6894\">\n<p data-start=\"6782\" data-end=\"6894\">El <strong data-start=\"6785\" data-end=\"6807\">informe de lectura<\/strong> responde a:<br data-start=\"6819\" data-end=\"6822\" \/>\u00ab\u00bfEsta novela, tal y como est\u00e1 planteada, tiene sentido y potencial?\u00bb.<\/p>\n<\/li>\n<li data-start=\"6896\" data-end=\"7003\">\n<p data-start=\"6898\" data-end=\"7003\">El <strong data-start=\"6901\" data-end=\"6925\">informe de <em data-start=\"6914\" data-end=\"6923\">editing<\/em><\/strong> responde a:<br data-start=\"6937\" data-end=\"6940\" \/>\u00ab\u00bfC\u00f3mo reescribo esta novela para que funcione mucho mejor?\u00bb.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfInforme de lectura o informe de editing? La radiograf\u00eda que tu novela necesita, con Roseta Beneyto\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/75HUolrz4po?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 data-start=\"7010\" data-end=\"7082\">\u00bfCu\u00e1ndo pedir un informe de lectura y cu\u00e1ndo un informe de <em data-start=\"7072\" data-end=\"7081\">editing<\/em>?<\/h2>\n<p data-start=\"7084\" data-end=\"7146\">Elegir bien el momento te ahorra tiempo, dinero y frustraci\u00f3n.<\/p>\n<h3 data-start=\"7148\" data-end=\"7201\">Cu\u00e1ndo encargar un informe de lectura profesional<\/h3>\n<p data-start=\"7203\" data-end=\"7230\">Lo ideal es hacerlo cuando:<\/p>\n<ul data-start=\"7232\" data-end=\"7373\">\n<li data-start=\"7232\" data-end=\"7283\">\n<p data-start=\"7234\" data-end=\"7283\">Has terminado tu <strong data-start=\"7251\" data-end=\"7280\">primer o segundo borrador<\/strong>.<\/p>\n<\/li>\n<li data-start=\"7284\" data-end=\"7373\">\n<p data-start=\"7286\" data-end=\"7373\">Sabes que la historia todav\u00eda no est\u00e1 pulida, pero quieres saber si la base funciona.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7375\" data-end=\"7553\">El informe de lectura profesional te evita pasar meses corrigiendo detalles de estilo si despu\u00e9s descubres que el problema est\u00e1 en la premisa, el narrador o la estructura global.<\/p>\n<h3 data-start=\"7555\" data-end=\"7598\">Cu\u00e1ndo encargar un informe de <em data-start=\"7589\" data-end=\"7598\">editing<\/em><\/h3>\n<p data-start=\"7600\" data-end=\"7625\">Tiene m\u00e1s sentido cuando:<\/p>\n<ul data-start=\"7627\" data-end=\"7850\">\n<li data-start=\"7627\" data-end=\"7677\">\n<p data-start=\"7629\" data-end=\"7677\">Ya tienes claro que la historia base funciona.<\/p>\n<\/li>\n<li data-start=\"7678\" data-end=\"7748\">\n<p data-start=\"7680\" data-end=\"7748\">Quieres llevar la novela a un nivel superior de calidad literaria.<\/p>\n<\/li>\n<li data-start=\"7749\" data-end=\"7850\">\n<p data-start=\"7751\" data-end=\"7850\">Necesitas una gu\u00eda concreta para reescribir: d\u00f3nde recortar, qu\u00e9 reforzar, qu\u00e9 mover, qu\u00e9 eliminar.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7852\" data-end=\"7921\">Un buen flujo de trabajo para autores noveles y autopublicados ser\u00eda:<\/p>\n<ol data-start=\"7923\" data-end=\"8214\">\n<li data-start=\"7923\" data-end=\"7946\">\n<p data-start=\"7926\" data-end=\"7946\">Terminar borrador.<\/p>\n<\/li>\n<li data-start=\"7947\" data-end=\"7993\">\n<p data-start=\"7950\" data-end=\"7993\">Pedir <strong data-start=\"7956\" data-end=\"7990\">informe de lectura profesional<\/strong>.<\/p>\n<\/li>\n<li data-start=\"7994\" data-end=\"8042\">\n<p data-start=\"7997\" data-end=\"8042\">Replantear la historia con esa informaci\u00f3n.<\/p>\n<\/li>\n<li data-start=\"8043\" data-end=\"8092\">\n<p data-start=\"8046\" data-end=\"8092\">Pedir <strong data-start=\"8052\" data-end=\"8076\">informe de <em data-start=\"8065\" data-end=\"8074\">editing<\/em><\/strong> (si procede).<\/p>\n<\/li>\n<li data-start=\"8093\" data-end=\"8109\">\n<p data-start=\"8096\" data-end=\"8109\">Reescribir.<\/p>\n<\/li>\n<li data-start=\"8110\" data-end=\"8156\">\n<p data-start=\"8113\" data-end=\"8156\">Corregir, maquetar, dise\u00f1ar portada, etc.<\/p>\n<\/li>\n<li data-start=\"8157\" data-end=\"8214\">\n<p data-start=\"8160\" data-end=\"8214\">Trabajar la <strong data-start=\"8172\" data-end=\"8213\">estrategia de marketing y lanzamiento<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"8221\" data-end=\"8289\">C\u00f3mo elegir a un buen lector editorial para tu informe de lectura<\/h2>\n<p data-start=\"8291\" data-end=\"8382\">No todos los servicios editoriales son iguales. Y, lamentablemente, tambi\u00e9n hay intrusismo.<\/p>\n<h3 data-start=\"8384\" data-end=\"8438\">Se\u00f1ales de que un lector editorial es buena opci\u00f3n<\/h3>\n<ul data-start=\"8440\" data-end=\"8860\">\n<li data-start=\"8440\" data-end=\"8504\">\n<p data-start=\"8442\" data-end=\"8504\">\u2705 <strong data-start=\"8444\" data-end=\"8479\">Est\u00e1 especializado en tu g\u00e9nero<\/strong> (o en g\u00e9neros afines).<\/p>\n<\/li>\n<li data-start=\"8505\" data-end=\"8591\">\n<p data-start=\"8507\" data-end=\"8591\">\u2705 Explica con claridad qu\u00e9 incluye su <strong data-start=\"8545\" data-end=\"8579\">informe de lectura profesional<\/strong> y qu\u00e9 no.<\/p>\n<\/li>\n<li data-start=\"8592\" data-end=\"8667\">\n<p data-start=\"8594\" data-end=\"8667\">\u2705 No tiene problema en mostrar <strong data-start=\"8625\" data-end=\"8650\">ejemplos anonimizados<\/strong> de su trabajo.<\/p>\n<\/li>\n<li data-start=\"8668\" data-end=\"8787\">\n<p data-start=\"8670\" data-end=\"8787\">\u2705 Publica contenido de valor: rese\u00f1as t\u00e9cnicas, an\u00e1lisis, ejemplos de informes, hilos explicando c\u00f3mo trabaja, etc.<\/p>\n<\/li>\n<li data-start=\"8788\" data-end=\"8860\">\n<p data-start=\"8790\" data-end=\"8860\">\u2705 Habla de su <strong data-start=\"8804\" data-end=\"8817\">formaci\u00f3n<\/strong> (no solo de \u00abllevo leyendo toda la vida\u00bb).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"8862\" data-end=\"8889\">Bandera roja importante<\/h3>\n<p data-start=\"8891\" data-end=\"8919\">Si alguien afirma algo como:<\/p>\n<blockquote data-start=\"8921\" data-end=\"8998\">\n<p data-start=\"8923\" data-end=\"8998\">\u00abPara ser lector editorial no hace falta formaci\u00f3n, solo haber le\u00eddo mucho\u00bb<\/p>\n<\/blockquote>\n<p data-start=\"9000\" data-end=\"9011\">\u2026desconf\u00eda.<\/p>\n<p data-start=\"9013\" data-end=\"9082\">Leer mucho ayuda, s\u00ed, pero un informe de lectura profesional implica:<\/p>\n<ul data-start=\"9084\" data-end=\"9291\">\n<li data-start=\"9084\" data-end=\"9135\">\n<p data-start=\"9086\" data-end=\"9135\">Conocer el <strong data-start=\"9097\" data-end=\"9118\">mercado editorial<\/strong> y sus g\u00e9neros.<\/p>\n<\/li>\n<li data-start=\"9136\" data-end=\"9210\">\n<p data-start=\"9138\" data-end=\"9210\">Saber analizar <strong data-start=\"9153\" data-end=\"9179\">estructuras narrativas<\/strong>, arcos de personaje y ritmo.<\/p>\n<\/li>\n<li data-start=\"9211\" data-end=\"9291\">\n<p data-start=\"9213\" data-end=\"9291\">Tener nociones de <strong data-start=\"9231\" data-end=\"9290\">posicionamiento, p\u00fablico objetivo y potencial comercial<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"9293\" data-end=\"9426\">Igual que manejar InDesign no te convierte autom\u00e1ticamente en maquetador editorial, leer mucho no te convierte en lector profesional.<\/p>\n<h2 data-start=\"9433\" data-end=\"9510\">C\u00f3mo aprovechar tu informe de lectura profesional en tu marketing de autor<\/h2>\n<p data-start=\"9512\" data-end=\"9628\">Aqu\u00ed viene la parte pr\u00e1ctica que casi nadie cuenta y que, como especialista en marketing editorial, me parece clave.<\/p>\n<p data-start=\"9630\" data-end=\"9778\">En lugar de ver el informe de lectura profesional como un PDF est\u00e1tico, \u00fasalo como una <strong data-start=\"9717\" data-end=\"9777\">fuente de ideas para tu estrategia de marketing de autor<\/strong>.<\/p>\n<h3 data-start=\"9780\" data-end=\"9840\">1. SEO para tu libro: ficha de Amazon y p\u00e1gina de ventas<\/h3>\n<ul data-start=\"9842\" data-end=\"10109\">\n<li data-start=\"9842\" data-end=\"9935\">\n<p data-start=\"9844\" data-end=\"9935\">Usa el apartado de <strong data-start=\"9863\" data-end=\"9883\">p\u00fablico objetivo<\/strong> para definir tus <strong data-start=\"9901\" data-end=\"9919\">palabras clave<\/strong> y categor\u00edas.<\/p>\n<\/li>\n<li data-start=\"9936\" data-end=\"10109\">\n<p data-start=\"9938\" data-end=\"10006\">Usa la <strong data-start=\"9945\" data-end=\"9966\">valoraci\u00f3n global<\/strong> y la <strong data-start=\"9972\" data-end=\"9991\">puesta en valor<\/strong> para redactar:<\/p>\n<ul data-start=\"10009\" data-end=\"10109\">\n<li data-start=\"10009\" data-end=\"10064\">\n<p data-start=\"10011\" data-end=\"10064\">Los primeros p\u00e1rrafos de tu <strong data-start=\"10039\" data-end=\"10061\">sinopsis en Amazon<\/strong>.<\/p>\n<\/li>\n<li data-start=\"10067\" data-end=\"10109\">\n<p data-start=\"10069\" data-end=\"10109\">El titular de tu <strong data-start=\"10086\" data-end=\"10106\">p\u00e1gina de ventas<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"10111\" data-end=\"10217\">Piensa que un buen informe de lectura ya te est\u00e1 dando la base para posicionar tu libro mejor en Internet.<\/p>\n<h3 data-start=\"10219\" data-end=\"10270\">2. Calendario de contenidos para redes sociales<\/h3>\n<ul data-start=\"10272\" data-end=\"10612\">\n<li data-start=\"10272\" data-end=\"10407\">\n<p data-start=\"10274\" data-end=\"10319\">Convierte las <strong data-start=\"10288\" data-end=\"10305\">p\u00e1ginas clave<\/strong> se\u00f1aladas en:<\/p>\n<ul data-start=\"10322\" data-end=\"10407\">\n<li data-start=\"10322\" data-end=\"10351\">\n<p data-start=\"10324\" data-end=\"10351\">Reels leyendo fragmentos.<\/p>\n<\/li>\n<li data-start=\"10354\" data-end=\"10407\">\n<p data-start=\"10356\" data-end=\"10407\">Posts tipo \u00abLo que no ves detr\u00e1s de esta escena\u00bb.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"10408\" data-end=\"10612\">\n<p data-start=\"10410\" data-end=\"10446\">Convierte la <strong data-start=\"10423\" data-end=\"10442\">puesta en valor<\/strong> en:<\/p>\n<ul data-start=\"10449\" data-end=\"10612\">\n<li data-start=\"10449\" data-end=\"10536\">\n<p data-start=\"10451\" data-end=\"10536\">Un carrusel \u00ab3 razones por las que esta novela no es como el resto de [tu g\u00e9nero]\u00bb.<\/p>\n<\/li>\n<li data-start=\"10539\" data-end=\"10612\">\n<p data-start=\"10541\" data-end=\"10612\">Un v\u00eddeo corto explicando en 30 segundos qu\u00e9 hace diferente a tu libro.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 data-start=\"10614\" data-end=\"10658\">3. Newsletter y contenido de profundidad<\/h3>\n<p data-start=\"10660\" data-end=\"10722\">El informe de lectura profesional tambi\u00e9n te ayuda a detectar:<\/p>\n<ul data-start=\"10724\" data-end=\"10821\">\n<li data-start=\"10724\" data-end=\"10793\">\n<p data-start=\"10726\" data-end=\"10793\">Temas de fondo (duelo, familia, identidad, trauma, amor propio\u2026).<\/p>\n<\/li>\n<li data-start=\"10794\" data-end=\"10821\">\n<p data-start=\"10796\" data-end=\"10821\">Conflictos recurrentes.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"10823\" data-end=\"10846\">Sobre eso puedes crear:<\/p>\n<ul data-start=\"10848\" data-end=\"11000\">\n<li data-start=\"10848\" data-end=\"10879\">\n<p data-start=\"10850\" data-end=\"10879\">Series de emails tem\u00e1ticos.<\/p>\n<\/li>\n<li data-start=\"10880\" data-end=\"11000\">\n<p data-start=\"10882\" data-end=\"11000\">Contenido que conecte tu experiencia como autor con la de tus lectores: no solo vendes un libro, compartes una mirada.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"11002\" data-end=\"11038\">4. Cohesi\u00f3n de tu marca de autor<\/h3>\n<p data-start=\"11040\" data-end=\"11146\">Con la informaci\u00f3n del informe (p\u00fablico objetivo, propuesta de valor, tono de la historia) puedes ajustar:<\/p>\n<ul data-start=\"11148\" data-end=\"11355\">\n<li data-start=\"11148\" data-end=\"11214\">\n<p data-start=\"11150\" data-end=\"11214\">Est\u00e9tica visual en redes (colores, tipograf\u00edas, mood general).<\/p>\n<\/li>\n<li data-start=\"11215\" data-end=\"11281\">\n<p data-start=\"11217\" data-end=\"11281\">Tono de voz de tus textos: m\u00e1s ir\u00f3nico, m\u00e1s \u00edntimo, m\u00e1s \u00e9pico\u2026<\/p>\n<\/li>\n<li data-start=\"11282\" data-end=\"11355\">\n<p data-start=\"11284\" data-end=\"11355\">Mensajes clave que repetir\u00e1s en entrevistas, directos y presentaciones.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"11362\" data-end=\"11437\">Conclusi\u00f3n: el informe de lectura profesional como inversi\u00f3n estrat\u00e9gica<\/h2>\n<p data-start=\"11439\" data-end=\"11605\">Tanto el <strong data-start=\"11448\" data-end=\"11482\">informe de lectura profesional<\/strong> como el <strong data-start=\"11491\" data-end=\"11515\">informe de <em data-start=\"11504\" data-end=\"11513\">editing<\/em><\/strong> son servicios editoriales pensados para ayudarte a tomar mejores decisiones con tu libro.<\/p>\n<p data-start=\"11607\" data-end=\"11657\">No son un gasto caprichoso, sino una inversi\u00f3n en:<\/p>\n<ul data-start=\"11659\" data-end=\"11808\">\n<li data-start=\"11659\" data-end=\"11695\">\n<p data-start=\"11661\" data-end=\"11695\">La calidad literaria de tu obra.<\/p>\n<\/li>\n<li data-start=\"11696\" data-end=\"11741\">\n<p data-start=\"11698\" data-end=\"11741\">Tu crecimiento como escritor o escritora.<\/p>\n<\/li>\n<li data-start=\"11742\" data-end=\"11808\">\n<p data-start=\"11744\" data-end=\"11808\">Y la confianza con la que te presentar\u00e1s a tus futuros lectores.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"11810\" data-end=\"12032\">Primero, aseg\u00farate de que la historia se sostiene. Luego, af\u00ednala con un buen <em data-start=\"11888\" data-end=\"11897\">editing<\/em>. Despu\u00e9s, s\u00ed: construye una estrategia de marketing s\u00f3lida para que tu libro no se quede perdido en el cat\u00e1logo infinito de novedades.<\/p>\n<p data-start=\"12034\" data-end=\"12290\">Si quieres profundizar m\u00e1s, te recomiendo escuchar el episodio 78 del podcast \u00abMarketing para escritores\u00bb, donde hablamos con <strong data-start=\"12160\" data-end=\"12178\">Roseta Beneyto<\/strong> sobre informes de lectura y compartimos ejemplos muy concretos que pueden ayudarte a tomar tu pr\u00f3xima decisi\u00f3n.<\/p>\n<p data-start=\"12292\" data-end=\"12421\">Tu libro ya existe.<br data-start=\"12311\" data-end=\"12314\" \/>Ahora toca ponerle foco, estrategia\u2026 y asegurarte de que est\u00e1 preparado para encontrar a sus lectores. \ud83d\udc9c<\/p>\n\n\n<style type=\"text\/css\">@import url(\"https:\/\/assets.mlcdn.com\/fonts.css?version=1761043\");<\/style>\r\n    <style type=\"text\/css\">\r\n    \/* LOADER *\/\r\n    .ml-form-embedSubmitLoad {\r\n      display: inline-block;\r\n      width: 20px;\r\n      height: 20px;\r\n    }\r\n\r\n    .g-recaptcha {\r\n    transform: scale(1);\r\n    -webkit-transform: scale(1);\r\n    transform-origin: 0 0;\r\n    -webkit-transform-origin: 0 0;\r\n    height: ;\r\n    }\r\n\r\n    .sr-only {\r\n      position: absolute;\r\n      width: 1px;\r\n      height: 1px;\r\n      padding: 0;\r\n      margin: -1px;\r\n      overflow: hidden;\r\n      clip: rect(0,0,0,0);\r\n      border: 0;\r\n    }\r\n\r\n    .ml-form-embedSubmitLoad:after {\r\n      content: \" \";\r\n      display: block;\r\n      width: 11px;\r\n      height: 11px;\r\n      margin: 1px;\r\n      border-radius: 50%;\r\n      border: 4px solid #fff;\r\n    border-color: #ffffff #ffffff #ffffff transparent;\r\n    animation: ml-form-embedSubmitLoad 1.2s linear infinite;\r\n    }\r\n    @keyframes ml-form-embedSubmitLoad {\r\n      0% {\r\n      transform: rotate(0deg);\r\n      }\r\n      100% {\r\n      transform: rotate(360deg);\r\n      }\r\n    }\r\n      #mlb2-32523496.ml-form-embedContainer {\r\n        box-sizing: border-box;\r\n        display: table;\r\n        margin: 0 auto;\r\n        position: static;\r\n        width: 100% !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer h4,\r\n      #mlb2-32523496.ml-form-embedContainer p,\r\n      #mlb2-32523496.ml-form-embedContainer span,\r\n      #mlb2-32523496.ml-form-embedContainer button {\r\n        text-transform: none !important;\r\n        letter-spacing: normal !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper {\r\n        background-color: #f6f6f6;\r\n        \r\n        border-width: 0px;\r\n        border-color: transparent;\r\n        border-radius: 4px;\r\n        border-style: solid;\r\n        box-sizing: border-box;\r\n        display: inline-block !important;\r\n        margin: 0;\r\n        padding: 0;\r\n        position: relative;\r\n              }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedPopup,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedDefault { width: 730px; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper.embedForm { max-width: 730px; width: 100%; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-left { text-align: left; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-center { text-align: center; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-default { display: table-cell !important; vertical-align: middle !important; text-align: center !important; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-align-right { text-align: right; }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img {\r\n        border-top-left-radius: 4px;\r\n        border-top-right-radius: 4px;\r\n        height: auto;\r\n        margin: 0 auto !important;\r\n        max-width: 100%;\r\n        width: undefinedpx;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody {\r\n        padding: 20px 20px 0 20px;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal {\r\n        padding-bottom: 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {\r\n        text-align: left;\r\n        margin: 0 0 20px 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {\r\n        color: #000000;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 30px;\r\n        font-weight: 400;\r\n        margin: 0 0 10px 0;\r\n        text-align: left;\r\n        word-break: break-word;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {\r\n        color: #000000;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px;\r\n        font-weight: 400;\r\n        line-height: 20px;\r\n        margin: 0 0 10px 0;\r\n        text-align: left;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol {\r\n        color: #000000;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol {\r\n        list-style-type: lower-alpha;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol ol,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol ol {\r\n        list-style-type: lower-roman;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p a,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p a {\r\n        color: #000000;\r\n        text-decoration: underline;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group {\r\n        text-align: left!important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group label {\r\n        margin-bottom: 5px;\r\n        color: #333333;\r\n        font-size: 14px;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-weight: bold; font-style: normal; text-decoration: none;;\r\n        display: inline-block;\r\n        line-height: 20px;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {\r\n        margin: 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {\r\n        margin: 0;\r\n        width: 100%;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\r\n        margin: 0 0 20px 0;\r\n        width: 100%;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\r\n        float: left;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {\r\n        margin: 0;\r\n        padding: 0 0 20px 0;\r\n        width: 100%;\r\n        height: auto;\r\n        float: left;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {\r\n        margin: 0 0 10px 0;\r\n        width: 100%;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {\r\n        margin: 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {\r\n        margin: 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\r\n        background-color: #ffffff !important;\r\n        color: #333333 !important;\r\n        border-color: #cccccc;\r\n        border-radius: 4px !important;\r\n        border-style: solid !important;\r\n        border-width: 1px !important;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px !important;\r\n        height: auto;\r\n        line-height: 21px !important;\r\n        margin-bottom: 0;\r\n        margin-top: 0;\r\n        margin-left: 0;\r\n        margin-right: 0;\r\n        padding: 10px 10px !important;\r\n        width: 100% !important;\r\n        box-sizing: border-box !important;\r\n        max-width: 100% !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder { color: #333333; }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder { color: #333333; }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder { color: #333333; }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder { color: #333333; }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {\r\n        background-color: #ffffff !important;\r\n        color: #333333 !important;\r\n        border-color: #cccccc;\r\n        border-radius: 4px !important;\r\n        border-style: solid !important;\r\n        border-width: 1px !important;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px !important;\r\n        height: auto;\r\n        line-height: 21px !important;\r\n        margin-bottom: 0;\r\n        margin-top: 0;\r\n        padding: 10px 10px !important;\r\n        width: 100% !important;\r\n        box-sizing: border-box !important;\r\n        max-width: 100% !important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\r\n          border-color: #cccccc!important;\r\n          background-color: #ffffff!important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=\"checkbox\"]{\r\n        box-sizing: border-box;\r\n        padding: 0;\r\n        position: absolute;\r\n        z-index: -1;\r\n        opacity: 0;\r\n        margin-top: 5px;\r\n        margin-left: -1.5rem;\r\n        overflow: visible;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\r\n        border-radius: 4px!important;\r\n      }\r\n\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {\r\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'\/%3e%3c\/svg%3e\");\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {\r\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'\/%3e%3c\/svg%3e\");\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before  {\r\n          border-color: #000000!important;\r\n          background-color: #000000!important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\r\n           top: 2px;\r\n           box-sizing: border-box;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\r\n           top: 0px!important;\r\n           box-sizing: border-box!important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\r\n        top: 0px!important;\r\n           box-sizing: border-box!important;\r\n      }\r\n\r\n       #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\r\n            top: 0px!important;\r\n            box-sizing: border-box!important;\r\n            position: absolute;\r\n            left: -1.5rem;\r\n            display: block;\r\n            width: 1rem;\r\n            height: 1rem;\r\n            content: \"\";\r\n       }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\r\n        top: 0px!important;\r\n        box-sizing: border-box!important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\r\n          position: absolute;\r\n          top: 4px;\r\n          left: -1.5rem;\r\n          display: block;\r\n          width: 16px;\r\n          height: 16px;\r\n          pointer-events: none;\r\n          content: \"\";\r\n          background-color: #ffffff;\r\n          border: #adb5bd solid 1px;\r\n          border-radius: 50%;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\r\n          position: absolute;\r\n          top: 2px!important;\r\n          left: -1.5rem;\r\n          display: block;\r\n          width: 1rem;\r\n          height: 1rem;\r\n          content: \"\";\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\r\n          position: absolute;\r\n          top: 4px;\r\n          left: -1.5rem;\r\n          display: block;\r\n          width: 16px;\r\n          height: 16px;\r\n          pointer-events: none;\r\n          content: \"\";\r\n          background-color: #ffffff;\r\n          border: #adb5bd solid 1px;\r\n          border-radius: 50%;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\r\n          position: absolute;\r\n          top: 0px!important;\r\n          left: -1.5rem;\r\n          display: block;\r\n          width: 1rem;\r\n          height: 1rem;\r\n          content: \"\";\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\r\n          position: absolute;\r\n          top: 0px!important;\r\n          left: -1.5rem;\r\n          display: block;\r\n          width: 1rem;\r\n          height: 1rem;\r\n          content: \"\";\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\r\n          background: no-repeat 50%\/50% 50%;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\r\n          background: no-repeat 50%\/50% 50%;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\r\n        position: relative;\r\n        display: block;\r\n        min-height: 1.5rem;\r\n        padding-left: 1.5rem;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\r\n          position: absolute;\r\n          z-index: -1;\r\n          opacity: 0;\r\n          box-sizing: border-box;\r\n          padding: 0;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\r\n          color: #000000;\r\n          font-size: 12px!important;\r\n          font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n          line-height: 22px;\r\n          margin-bottom: 0;\r\n          position: relative;\r\n          vertical-align: top;\r\n          font-style: normal;\r\n          font-weight: 700;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\r\n        background-color: #ffffff !important;\r\n        color: #333333 !important;\r\n        border-color: #cccccc;\r\n        border-radius: 4px !important;\r\n        border-style: solid !important;\r\n        border-width: 1px !important;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px !important;\r\n        line-height: 20px !important;\r\n        margin-bottom: 0;\r\n        margin-top: 0;\r\n        padding: 10px 28px 10px 12px !important;\r\n        width: 100% !important;\r\n        box-sizing: border-box !important;\r\n        max-width: 100% !important;\r\n        height: auto;\r\n        display: inline-block;\r\n        vertical-align: middle;\r\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\r\n        -webkit-appearance: none;\r\n        -moz-appearance: none;\r\n        appearance: none;\r\n      }\r\n\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\r\n        height: auto;\r\n        width: 100%;\r\n        float: left;\r\n      }\r\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 70%; float: left; }\r\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal { width: 30%; float: left; }\r\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn { padding-top: 25px;  }\r\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields { box-sizing: border-box; float: left; padding-right: 10px;  }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\r\n        background-color: #ffffff;\r\n        color: #333333;\r\n        border-color: #cccccc;\r\n        border-radius: 4px;\r\n        border-style: solid;\r\n        border-width: 1px;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px;\r\n        line-height: 20px;\r\n        margin-bottom: 0;\r\n        margin-top: 0;\r\n        padding: 10px 10px;\r\n        width: 100%;\r\n        box-sizing: border-box;\r\n        overflow-y: initial;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\r\n        background-color: #000000 !important;\r\n        border-color: #000000;\r\n        border-style: solid;\r\n        border-width: 1px;\r\n        border-radius: 4px;\r\n        box-shadow: none;\r\n        color: #ffffff !important;\r\n        cursor: pointer;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 14px !important;\r\n        font-weight: 700;\r\n        line-height: 20px;\r\n        margin: 0 !important;\r\n        padding: 10px !important;\r\n        width: 100%;\r\n        height: auto;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {\r\n        background-color: #333333 !important;\r\n        border-color: #333333 !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=\"checkbox\"] {\r\n        box-sizing: border-box;\r\n        padding: 0;\r\n        position: absolute;\r\n        z-index: -1;\r\n        opacity: 0;\r\n        margin-top: 5px;\r\n        margin-left: -1.5rem;\r\n        overflow: visible;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {\r\n        color: #000000;\r\n        display: block;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif;\r\n        font-size: 12px;\r\n        text-align: left;\r\n        margin-bottom: 0;\r\n        position: relative;\r\n        vertical-align: top;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {\r\n        font-weight: normal;\r\n        margin: 0;\r\n        padding: 0;\r\n        position: relative;\r\n        display: block;\r\n        min-height: 24px;\r\n        padding-left: 24px;\r\n\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {\r\n        color: #000000;\r\n        text-decoration: underline;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {\r\n        color: #000000 !important;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\r\n        font-size: 12px !important;\r\n        font-weight: normal !important;\r\n        line-height: 18px !important;\r\n        padding: 0 !important;\r\n        margin: 0 5px 0 0 !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {\r\n        margin: 0;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {\r\n        margin: 0 0 20px 0;\r\n        float: left;\r\n        width: 100%;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {\r\n        background-color: #000000 !important;\r\n        border: none !important;\r\n        border-radius: 4px !important;\r\n        box-shadow: none !important;\r\n        color: #ffffff !important;\r\n        cursor: pointer;\r\n        font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;\r\n        font-size: 14px !important;\r\n        font-weight: 700 !important;\r\n        line-height: 21px !important;\r\n        height: auto;\r\n        padding: 10px !important;\r\n        width: 100% !important;\r\n        box-sizing: border-box !important;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {\r\n        display: none;\r\n      }\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {\r\n        background-color: #333333 !important;\r\n      }\r\n      .ml-subscribe-close {\r\n        width: 30px;\r\n        height: 30px;\r\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/modal_close.png') no-repeat;\r\n        background-size: 30px;\r\n        cursor: pointer;\r\n        margin-top: -10px;\r\n        margin-right: -10px;\r\n        position: absolute;\r\n        top: 0;\r\n        right: 0;\r\n      }\r\n      .ml-error input, .ml-error textarea, .ml-error select {\r\n        border-color: red!important;\r\n      }\r\n\r\n      .ml-error .custom-checkbox-radio-list {\r\n        border: 1px solid red !important;\r\n        border-radius: 4px;\r\n        padding: 10px;\r\n      }\r\n\r\n      .ml-error .label-description,\r\n      .ml-error .label-description p,\r\n      .ml-error .label-description p a,\r\n      .ml-error label:first-child {\r\n        color: #ff0000 !important;\r\n      }\r\n\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,\r\n      #mlb2-32523496.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {\r\n        color: #ff0000 !important;\r\n      }\r\n            @media only screen and (max-width: 730px){\r\n\r\n        .ml-form-embedWrapper.embedDefault, .ml-form-embedWrapper.embedPopup { width: 100%!important; }\r\n        .ml-form-formContent.horozintalForm { float: left!important; }\r\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow { height: auto!important; width: 100%!important; float: left!important; }\r\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 100%!important; }\r\n        .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal > div { padding-right: 0px!important; padding-bottom: 10px; }\r\n        .ml-form-formContent.horozintalForm .ml-button-horizontal { width: 100%!important; }\r\n        .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn { padding-top: 0px!important; }\r\n\r\n      }\r\n    <\/style>\r\n\r\n    \r\n  \r\n    \r\n    \r\n\r\n    \r\n    \r\n\r\n    \r\n    \r\n\r\n    \r\n\r\n      \r\n        \r\n        \r\n      \r\n\r\n      \r\n        \r\n        \r\n      \r\n\r\n      \r\n\r\n            \r\n            \r\n            \r\n            \r\n            \r\n            \r\n      \r\n\r\n      \r\n\r\n      \r\n        \r\n        \r\n         \r\n        \r\n        \r\n      \r\n\r\n        \r\n        \r\n        \r\n        \r\n        \r\n        \r\n      \r\n\r\n       \r\n\r\n        \r\n        \r\n        \r\n        \r\n        \r\n        \r\n        \r\n       \r\n\r\n\r\n      \r\n        \r\n        \r\n        \r\n        \r\n  \r\n\r\n\r\n\r\n  \r\n        \r\n        \r\n        \r\n      \r\n\r\n\r\n      \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n    \r\n  \r\n\r\n  \r\n        \r\n        \r\n        \r\n        \r\n        \r\n      \r\n\r\n      \r\n        \r\n        \r\n        \r\n        \r\n        \r\n      \r\n\r\n      \r\n        \r\n        \r\n        \r\n        \r\n        \r\n      \r\n\r\n       \r\n\r\n        \r\n        \r\n        \r\n        \r\n       \r\n\r\n       \r\n        \r\n        \r\n        \r\n        \r\n      \r\n\r\n      \r\n        \r\n        \r\n        \r\n        \r\n        \r\n        \r\n        \r\n       \r\n\r\n    \r\n\r\n    \r\n\r\n\r\n      \r\n\r\n\r\n      \r\n\r\n      \r\n      \r\n\r\n      \r\n\r\n      \r\n\r\n\r\n\r\n\r\n\r\n    \r\n\r\n      \r\n    <div id=\"mlb2-32523496\" class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-32523496\">\r\n      <div class=\"ml-form-align-center \">\r\n        <div class=\"ml-form-embedWrapper embedForm\">\r\n\r\n          \r\n          \r\n\r\n          <div class=\"ml-form-embedBody ml-form-embedBodyDefault row-form\">\r\n\r\n            <div class=\"ml-form-embedContent\" style=\" \">\r\n             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aria-label=\"name\" type=\"text\" class=\"form-control\" data-inputmask=\"\" name=\"fields[name]\" placeholder=\"Nombre\" autocomplete=\"given-name\">\r\n                      <!-- \/input -->\r\n\r\n                      <!-- textarea -->\r\n                      \r\n                      <!-- \/textarea -->\r\n\r\n                      <!-- select -->\r\n                      \r\n                      <!-- \/select -->\r\n\r\n                      <!-- checkboxes -->\r\n            \r\n            <!-- \/checkboxes -->\r\n\r\n                      <!-- radio -->\r\n                      \r\n                      <!-- \/radio -->\r\n\r\n                      <!-- countries -->\r\n                      \r\n                      <!-- \/countries -->\r\n\r\n\r\n\r\n\r\n\r\n                    <\/div>\r\n                  <\/div><div class=\"ml-form-fieldRow ml-last-item\">\r\n                    <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\">\r\n\r\n  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class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has escrito \u00abFIN\u00bb y, de repente, llega el v\u00e9rtigo. Has terminado el borrador de tu novela, pero no sabes si tu historia est\u00e1 lista para salir al mundo o si todav\u00eda cojea por alg\u00fan lado. Te suenan conceptos como \u00abinforme de lectura profesional\u00bb o \u00abinforme de editing\u00bb, pero no tienes claro qu\u00e9 es cada cosa, ni cu\u00e1l necesitas t\u00fa, ni en qu\u00e9 momento. En este art\u00edculo quiero ayudarte a responder justo eso: Qu\u00e9 es un informe de lectura profesional. En qu\u00e9 se diferencia de un informe de editing. Cu\u00e1ndo tiene sentido invertir en cada servicio. Y, muy importante, c\u00f3mo aprovecharlos para tu marketing de autor, sobre todo si eres escritor novel o te planteas la autopublicaci\u00f3n. Adem\u00e1s, te traigo ideas a partir de la experiencia de Roseta Beneyto, lectora editorial profesional, con quien hablamos largo y tendido sobre informes de lectura en el podcast \u00abMarketing para escritores\u00bb. \u00bfQu\u00e9 es un informe de lectura profesional? Un informe de lectura profesional es un documento donde un lector editorial analiza tu novela a nivel t\u00e9cnico y comercial. No es una rese\u00f1a de Goodreads, ni una opini\u00f3n de \u00abme ha gustado \/ no me ha gustado\u00bb, sino una radiograf\u00eda de tu manuscrito. Lo m\u00e1s habitual es que tenga unas 7\u20138 p\u00e1ginas y que incluya: Un resumen detallado de la trama (con spoilers). Una valoraci\u00f3n global de la obra. Un an\u00e1lisis del p\u00fablico objetivo. Una valoraci\u00f3n literaria (estructura, personajes, ritmo\u2026). Una valoraci\u00f3n comercial (encaje en el mercado, subg\u00e9nero, tendencias\u2026). Una puesta en valor: qu\u00e9 hace especial tu libro. P\u00e1ginas o escenas clave. Sugerencias generales para mejorar y orientaciones de marketing. Es una herramienta muy potente para autores noveles y autores autopublicados que necesitan saber si su historia se sostiene antes de invertir en correcci\u00f3n, portada, maquetaci\u00f3n y campa\u00f1as de marketing. \u00bfQu\u00e9 suele incluir un informe de lectura profesional? Vamos por partes. 1. Datos b\u00e1sicos y resumen de la trama Aqu\u00ed se recoge la ficha t\u00e9cnica de tu libro (t\u00edtulo, autor, g\u00e9nero, subg\u00e9nero\u2026) y un resumen detallado de la novela, de 1 a 3 p\u00e1ginas. Ese resumen con spoilers es m\u00e1s \u00fatil de lo que parece: te ense\u00f1a qu\u00e9 historia est\u00e1 leyendo de verdad el profesional, m\u00e1s all\u00e1 de tu intenci\u00f3n. Si en el resumen no aparece algo que t\u00fa considerabas clave, quiz\u00e1 no lo has trabajado lo suficiente en el manuscrito. \ud83d\udca1 Tip marketing: de este resumen puedes sacar: La base de tu sinopsis para Amazon. El esquema de tu pitch para entrevistas, presentaciones y directos. 2. Valoraci\u00f3n global y sint\u00e9tica Son una o dos frases que condensan la esencia de tu libro: premisa, tono y potencial. Este mini resumen es oro a nivel editorial, porque responde a la pregunta: \u00ab\u00bfPor qu\u00e9 deber\u00eda interesarme esta novela?\u00bb. \ud83d\udca1 Tip marketing:Transforma esa frase en tu tagline: Para la portada. Para el encabezado de tu p\u00e1gina de ventas. Para la primera diapositiva de un carrusel en Instagram. 3. An\u00e1lisis del p\u00fablico objetivo Uno de los grandes bloqueos del escritor novel es saber a qui\u00e9n se dirige realmente su libro. El informe de lectura profesional dedica un apartado a definir tu lector ideal: edad aproximada, intereses, sensibilidad, referentes, otros autores que podr\u00eda leer. Esto afecta a todo: Voz narrativa y tono. Tipo de conflicto y profundidad emocional. Estrategia de marketing y contenidos para redes. \ud83d\udca1 Tip marketing: usa esta descripci\u00f3n para escribir frases tipo: \u00abSi disfrutas con novelas de X, Y y Z, esta historia es para ti\u00bb. \u00abIdeal para lectoras que buscan\u2026\u00bb. Incl\u00fayelas en tu bio de autor, en la ficha de Amazon y en tu web. 4. Valoraci\u00f3n literaria y valoraci\u00f3n comercial Aqu\u00ed el lector editorial suele separar dos grandes bloques: Valoraci\u00f3n literaria:Estructura, construcci\u00f3n de personajes, arcos, narrador, ritmo, coherencia, di\u00e1logo, etc. Valoraci\u00f3n comercial:Encaje en el mercado editorial actual, tendencias, subg\u00e9nero (\u00bffantas\u00eda o romantasy?, \u00bfromance contempor\u00e1neo o new adult?), comparables, posibilidad real de encontrar su hueco. En muchos informes de lectura profesional se usan puntuaciones o escalas que te ayudan a visualizar de un vistazo d\u00f3nde est\u00e1s m\u00e1s fuerte y d\u00f3nde cojea la obra. 5. Puesta en valor: qu\u00e9 hace diferente a tu libro En este apartado el lector editorial responde a:\u00ab\u00bfQu\u00e9 tiene esta novela que no tengan otras del mismo g\u00e9nero?\u00bb. Puede ser: Un personaje at\u00edpico. Una mezcla de g\u00e9neros poco habitual. Una ambientaci\u00f3n muy potente. Un tema de fondo trabajado de manera original. \ud83d\udca1 Tip marketing clave:De aqu\u00ed debe salir tu propuesta de valor como libro. Reform\u00falala en una frase que empiece por algo como: \u00abLo que hace diferente a esta historia es\u2026\u00bb. \u00abNo es solo otra novela de\u2026, aqu\u00ed adem\u00e1s encontrar\u00e1s\u2026\u00bb. Esa frase se convierte en el coraz\u00f3n de tu estrategia de marketing de autor. 6. P\u00e1ginas importantes y sugerencias El informe de lectura suele marcar algunos momentos clave: escenas que funcionan especialmente bien, puntos de giro, revelaciones, etc. \ud83d\udca1 Tip marketing creativo: cada una de esas p\u00e1ginas puede convertirse en: Un reel donde lees un fragmento. Una escena narrada en formato audio para tu newsletter. Un guion de book tr\u00e1iler. Adem\u00e1s, muchos lectores editoriales (como Roseta Beneyto) a\u00f1aden sugerencias sobre: T\u00edtulo y subt\u00edtulo. Portada y elementos visuales seg\u00fan g\u00e9nero. Estrategia de posicionamiento: palabras clave, posibles l\u00edneas de contenido, incluso editoriales potenciales si buscas publicaci\u00f3n tradicional. \u00bfQu\u00e9 NO es un informe de lectura? Diferencia con el informe de editing Aqu\u00ed viene la parte que m\u00e1s confusi\u00f3n genera. Un informe de lectura profesional no es lo mismo que un informe de editing. Informe de lectura profesional Radiograf\u00eda general de la novela. Te dice si la idea funciona, d\u00f3nde est\u00e1n sus puntos fuertes y d\u00e9biles y cu\u00e1l es su potencial en el mercado. Te orienta sobre qu\u00e9 revisar y c\u00f3mo est\u00e1 situada tu historia. Informe de editing Documento mucho m\u00e1s largo y detallado (20\u201325 p\u00e1ginas o m\u00e1s). Se mete a fondo en estructura, escenas, personajes, ritmo, narrador\u2026 Es un manual de instrucciones para reescribir paso a paso tu manuscrito. Podemos verlo as\u00ed: El informe de lectura responde a:\u00ab\u00bfEsta novela, tal y como est\u00e1 planteada, tiene sentido y potencial?\u00bb. El informe de editing responde a:\u00ab\u00bfC\u00f3mo reescribo<\/p>\n","protected":false},"author":1,"featured_media":4540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[50,55,58],"tags":[],"class_list":["post-4538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-escritura","category-marketing-y-redes-sociales"],"_links":{"self":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/4538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/comments?post=4538"}],"version-history":[{"count":2,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/4538\/revisions"}],"predecessor-version":[{"id":4542,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/posts\/4538\/revisions\/4542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/media\/4540"}],"wp:attachment":[{"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/media?parent=4538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/categories?post=4538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingeditorialonline.com\/inicio\/wp-json\/wp\/v2\/tags?post=4538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}